Jay-Z & NFL to Continue Super Bowl Halftime Partnership: ‘It’s Been a Mutually Positive Relationship’
Bloomberg reports Jay-Z and the NFL plan on continuing their partnership.
During the NFL’s owner’s meeting in Atlanta on Tuesday (Oct. 15), commissioner Roger Goodell said, “It’s been a mutually positive relationship, I’m not sure either one of us really spend much time talking about contracts. Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
More from Billboard
According to ESPN, the previous deal was valued at $25 million over five years which included Roc Nation’s input on the Super Bowl Halftime Show and helping out with the league’s social justice program Inspire Change, which has given out $375 million in grants.
The marriage has had it’s fair share of controversy, though. Since making the announcement in the summer of 2019, Jay was criticized for getting in bed with a league that allegedly blackballed San Francisco 49ers quarterback Colin Kaepernick for choosing to kneel during the national anthem in protest of police brutality. And most recently, the rapper and businessman felt the ire of some in the rap community when it was announced that Kendrick Lamar and not Lil Wayne would be headlining this season’s Super Bowl in New Orleans.
Since Jay and Roc Nation took over the reigns of the coveted Super Bowl Halftime slot, they’ve picked mostly hip-hop centric acts with Shakira, J.Lo, The Weeknd, Dr. Dre and friends, Rihanna, and Usher all hitting the stage. This year’s show will be highly-anticipated as Lamar sets out to put an exclamation point at the end of an already stellar year.
Billboard reached out to both the NFL and Roc Nation for comment.
Best of Billboard
Sign up for Billboard's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
