Jeremy Allen White Fronts Calvin Klein’s Fall Campaign
Calvin Klein is rekindling its partnership with Jeremy Allen White for its latest campaign, highlighting the actor’s signature blend of classic Americana and effortless cool.
On Tuesday, the PVH-owned brand dropped its second installment of its Fall 2024 campaign starring the “The Iron Claw” actor and leader of the “Rodent Man” summer trend. White first appeared in a Calvin Klein campaign earlier this year for its Spring ‘24 men’s underwear collection.
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“Calvin Klein’s aesthetic has always been timeless,” said White. “It was great to be back with them and the entire creative team for this new campaign.”
Directed and shot by Mert Alas, the campaign video—set to “Crimson and Clover” by The Shacks—brings White’s effortless style, subdued confidence and rock energy into focus, the New York-based brand said in a press release.
Campaign content will be shared across Calvin Klein’s social channels and will also show up across high-impact out-of-home locations around the world. Additionally, Calvin Klein will continue rolling out iterations of its fall campaign as the season progresses.
“Everyday moments capture White sundrenched and poolside, shining a new light on the latest underwear and denim,” Calvin Klein added. “[He] is an original.”
The 30-piece fall collection features an abundance of denim, including ’90s straight jeans, a black ’90s trucker jacket and slim-fit jeans. The collection also features an array of underwear with “Calvin Klein” adorned on the front, a ‘90s Trucker Jacket and classic Monogram Logo T-shirts.
The fall collection retails for $23.75-$169 and is available now on Calvin Klein’s website.
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