Jojo Siwa Was a Furry Ball Front Row at Christian Cowan’s Spring 2025 Fashion Show
On Sunday night, a ball of fur rolled up to the Blade East helipad on 34th Street. It was Jojo Siwa en route to Christian Cowan’s runway show, dressed in one of the designer’s theatrical looks from his spring 2024 collection shown in Paris. A larger, full-body version of the look worn by a model on the runway turned into a viral sensation when she bumped into Sam Smith during his show performance, and further down the runway tumbled onto front row guests. Who could resist trying out the fun for themselves?
Siwa paired her furry hands-free outfit with knee-high furry monster boots from YRU shoes, bedazzled sunglasses, green face makeup, and a large smile.
More from WWD
“Jojo Siwa and I meeting for the first time. Hell has frozen over,” wrote Dylan Mulvaney on Instagram, posting a video of herself with Siwa before the show.
Other front row guests included Kristin Chenoweth, Laverne Cox, Justin Theroux, Yung Miami, Coco Rocha, Honey Balenciaga, Shenseea, Ellen Von Unwerth and Law Roach.
Siwa was recently in Poland, where she claimed to be in discussions to represent the country during the next Eurovision competition. (The Polish committee later denied the claim.)
Discussing “camp,” a central element of his brand and the spring 2025 collection, Cowan told WWD, “It’s been really an exploration in preserving our camp roots, but also camp doesn’t need to be pink with bows on it and so on,” he said, while detailing his new collecton. “It’s more theatrical camp.”
Launch Gallery: Celebrities Front Row at Christian Cowan Spring 2025 Ready-to-Wear Show Photos
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
