Kanye West Calls Out Adidas For Releasing “Fake Yeezys”
Kanye West is calling out Adidas for selling “fake Yeezys,” using his name on unapproved colorways, and unfairly suing him over business differences.
The 46-year-old rapper took to social media to express his disapproval with how the sportswear brand is moving, claiming the company is taking advantage of him and calling the new release “corny.” “Anybody who loves Ye would not buy these fake Yeezys I never made these color ways I’m not getting paid off of them and adidas is suing me,” West wrote on Instagram.
The “All Of The Lights” creator also mentioned not being able to see his children, having his Vultures album removed from streaming services, and more. “All these celebrities and the public will stand against a T shirt or the color of my hat but when yall see me have my children hidden from me or see an actual Fortune 500 company rape one of your heroes in real life don’t nobody say nothing or do nothing As far as the system goes What yall gone do now Take my album down again Freeze my accounts again Threaten people to not work with me again All the new non approved 350’s are cooorny,” he added.
West then posted a follow-up video where he further explained his position. “Let me explain really clearly to you guys what’s happening now with Adidas,” he said in the clip. “Not only are they putting out fake colorways that are non-approved, they’re suing me for $250 million and they’re also not paying me for these shoes that they’re putting out that have my name on them. They’re using contract clauses and 50 years of business experience to rape an artist, one of y’all favorite artists, right in front of y’all in broad daylight.”
Kanye and Adidas announced their first partnership together back in 2013 and have worked together for nearly a decade since. They released successful collaborations like the NMD, Ultra Boost, and Yeezy. The long partnership ultimately ended in October 2022 after Ye made repeated antisemitic comments.
The shoe brand said it “does not tolerate antisemitism and any other sort of hate speech” and that the rappers’ comments were “unacceptable, hateful, and dangerous.” Adidas said the comments violated the company’s “values of diversity and inclusion, mutual respect and fairness.”
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