Karol G’s Record-Breaking Ma?ana Será Bonito Tour Grosses More Than $313 Million
Karol G wrapped the Ma?ana Será Bonito Tour on Tuesday night (July 23) to record-breaking results. According to figures reported to Billboard Boxscore, the trek grossed $313.3 million and sold 2.3 million tickets over 65 shows.
The Ma?ana Será Bonito Tour got it’s first tease with three shows from March 10-12, 2023 at San Juan’s Hiram Bithorn Stadium. It then resumed on Aug. 11, 2023, at Las Vegas’ Allegiant Stadium. Karol G played 15 stadium dates in the U.S., bringing in $138.4 million, landing at No. 1 on last year’s annual Latin recap.
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Then, Karol G played 29 shows in Latin America, adding $125.4 million. Finally, she played 18 shows in Europe, topping off with another $43.4 million.
The Ma?ana Será Bonito Tour is the highest-grossing Latin tour by a woman in Boxscore history, topping her own $trip Love Tour from 2022. On average, her per-show gross grew from $2.2 million on that trek, to $4.8 million on this trek. Her per-show attendance blossomed from 12,836 tickets to 35,795. And with almost double the workload – 65 shows on three continents, compared to 33 in the U.S. and Canada – her total tour gross multiplied more than four times, from $72.2 million to $313.3 million, with total attendance up 449%, from 424,000 to 2.3 million.
Karol G’s tour followed the release of its namesake album, Ma?ana Será Bonito. Released on Feb. 24, 2023, it became not only her first top 10 album on the Billboard 200, but her first No. 1. On a macro level, it was the first all-Spanish-language album by a woman to top the chart.
While Spanish-language music has blossomed in North America over the last decade, Karol G’s recent run of shows in Europe is particularly noteworthy. High-grossing tours by pan-generational Latin artists like Aventura, Bad Bunny, Daddy Yankee, Peso Pluma and RBD have stuck to the U.S., Canada and Latin America. Luis Miguel is playing shows in Europe this summer, though he’s exclusively in Spain. Karol G played multiple arena dates in France, Germany, Italy and more, breaking ground for Latin acts abroad.
The Ma?ana Será Bonito Tour ended on a high note, with four shows at Madrid’s Estadio Santiago Bernabeu. Those dates collectively earned $23.6 million and sold 220,000 tickets. Both figures set venue records, passing previous appearances by Luis Miguel, The Rolling Stones and Bruce Springsteen. It’s the second highest-grossing engagement from the tour, just under the $25.4 million double-header at the Rose Bowl in Pasadena, Calif.
Ultimately, the Ma?ana Será Bonito Tour is the 30th trek in the Boxscore archives (dating back to the mid-80s) to gross $300 million. Among women, it’s just the seventh, joining a group with stints by Beyoncé, Madonna, P!nk and Taylor Swift.
Grouped by genre, the Ma?ana Será Bonito Tour is only the second tour by a Latin artist to clear the $300 million threshold, just barely missing the 2022 high mark set by Bad Bunny’s World’s Hottest Tour ($314.1 million). Luis Miguel will likely join them with one more update, as his current tour sits at $298.7 million through July 13. Further, Karol G is the first Latin woman to join the $300 million club.
Dating back to reports from January 2018, Karol G has grossed $400.9 million and sold 2.96 million tickets over 128 reported shows, extending her margin as the highest-grossing woman in Latin music.
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