Kim Kardashian asks YouTube to stop the potentially dangerous 'Momo Challenge'


Kim Kardashian has heard about the “Momo Challenge,” and she wants no part of it circulating online.

The KKW Beauty mogul leveraged her nearly 130 million followers in a plea to YouTube, asking the company to “please help” and remove all “Momo Challenge” videos. Kardashian shared screenshots on her Instagram Story of worried parents posting about the challenge, which supposedly encourages child suicide.

Kim speaks out against the Momo Challenge. (Photo: Instagram)
Kim speaks out against the Momo Challenge. (Photo: Instagram)

As the viral ghost story goes, “Momo” appears on screen in certain games or YouTube videos targeting kids. When the character emerges, the child is told to communicate with her at a number via WhatsApp, and is given instructions to complete dangerous challenges, sometimes involving self-harm and even suicide — or else she will put a curse on them.

But is the game even real?

YouTube released a statement saying that the company has “seen no recent evidence of videos promoting the Momo Challenge.” However, it encourages anyone who has seen “harmful or dangerous challenges on YouTube” to “flag them to us immediately.”

Reports of the “Momo Challenge” have been circulating since last year. The image associated with the female character is actually a sculpture made in 2016 by Keisuke Aisawa of the Link Factory, a Japanese company that makes horror film props and special effects, per Rolling Stone. The photos of Momo then started floating around Reddit. The origin of the challenge is unclear, if it is indeed true, and many people believe that it’s a hoax.

The Washington Post looked into the challenge in September, finding that reports of suicides around the world that were supposedly associated with the challenge have not been proven. Still, police are taking no chances. According to CBS, authorities have reissued warnings to parents since the challenge resurfaced in the United Kingdom.


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