Kim Petras Channels Lipstick-red in Ruched Gown for MAC’s Viva Glam Billion Dollar Ball

Ty Gaskins

June 14, 2024 at 4:02 AM·2 min read

The glamour and vibrancy of MAC Cosmetics’ Viva Glam Billion Dollar Ball were brought to life on Wednesday with the brand’s new ambassador, Kim Petras.

The pop star posed on the red carpet donning a striking red gown that featured an off-the-shoulder design and thigh-high slit. The bold red hue complemented the event’s theme and paid homage to MAC’s iconic lipstick shade.

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Kim Petras at the M·A·C Viva Glam Billion Dollar Ball — Kim Petras

As the new face of Viva Glam, Petras joins a roster of past ambassadors, including RuPaul, Lady Gaga and Ariana Grande. The campaign is particularly special, as it marks the 30th anniversary of Viva Glam, a project that has raised over $500 million to support those affected by HIV/AIDS.

The Viva Glam Billion Dollar Ball was a star-studded affair, with figures from the fashion and beauty industries in attendance. The event saw Lourdes Leon, Teyana Taylor and Winnie Harlow also make appearances on the carpet embodying the Viva Glam spirit with their own distinct styles.

Winnie Harlow

Harlow wore a striking white minidress. The asymmetric design featured delicate embellishments and a thigh-high slit. The model’s ensemble was elevated with sparkling silver heels and minimal jewelry, allowing the artistry of the dress to take center stage.

Teyana Taylor

Taylor brought futuristic glamour to the red carpet in a metallic silver strapless gown. The sleek, body-hugging dress highlighted angular lines, and the zipper details added an edgy twist. The singer-actress’ vivid red hair and matching silver accessories, including a small clutch and pointed-toe heels, embodied the Viva Glam theme.

Lourdes Leon

Leon wore a leopard-print with a corset-style bodice, while the knee-length hem added a touch of sophistication to the wild pattern. She paired the dress with simple black heels and bold red lipstick, letting the statement piece speak for itself.