Kim Petras ‘Serves’ As the New Face of MAC’s Viva Glam Campaign: Where to Shop the Collection
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Kim Petras rarely shies away from showing off a bold lipstick — and it hasn’t gone unnoticed. She debuted a mix of ’90s-inspired costumes and dark red lips during her Feed the Beast World Tour, which wrapped up in March, and now, MAC Cosmetics has chosen the 31-year-old along with Latin singer Danna Paola to be the faces of the brand’s Viva Glam Lipstick 30th anniversary campaign.
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Viva Glam lipstick has developed a reputation for not only its long-lasting formula, but its life-changing impact. Each year, the beauty brand gives 100% of its proceeds back to the community to help those in need, with this year’s profits going to support AIDs research in addition to local organizations for gender, racial and environmental equality.
With 2024 being its 30th birthday, MAC went big and refreshed the formula as well as the shade range, offering four new colors with names aiming to inspire change: Viva Equality, Viva Planet, Viva Heart and Viva Empowered. Each shade is priced at $25 and comes in a range of neutral and bold colors including deep red, pink and even brown. You can purchase the lipsticks from Ulta, Nordstrom, Bloomingdale’s and MACCosmetics.com.
Keep reading to shop the Petras-approved makeup.
M·A·CXIMAL Silky Matte Viva Glam Lipstick
The updated formula looks to leave behind a silky matte texture that will last up to 12 hours while also providing a max of eight hours of moisture. The lipsticks have gathered a 4.9 rating on Ulta, with shoppers raving over its “creamy” application as well as its ability to blend with other products. One reviewer says they can “top it with other shades and lip gloss,” making it a versatile lip product.
Petras has been a longtime fan of the beauty brand, having showed off a red shade when she won her 2023 Grammy alongside Sam Smith. Being a part of the campaign has been an exciting yet surreal experience for the “Unholy” singer, who still finds it hard to believe she’s the face of MAC.
“Serving as the face of MAC Viva Glam has always been a rite of passage for the most legendary artists in the world,” she said in a press release. “I have to pinch myself every time I remember it’s now my turn to represent the campaign. I am honored to be part of Viva Glam’s long legacy of lifting up people who haven’t always felt seen or represented, and look forward to inspiring the next generation to join us in making the world a more equal place.”
MAC also took to social media to share news of the campaign with a video of Petras explaining the benefits of the lip products in a video showing how the Grammy-winner “serves.”
For more product recommendations, check out our roundups of the best blue eyeshadows, celebrity fragrances and setting spray.
