Law Roach Goes Wild With Pepsi for a Cherry-infused Capsule Collection

Stylist and image architect Law Roach, known for defining the public style of celebrity clients like Zendaya, Normani and Keke Palmer, is expanding his expertise to new industries through a partnership with Pepsi. The Pepsi x Law Roach limited-edition capsule collection, inspired by Pepsi Wild Cherry, captures the brand’s bold flavor with designs that blend retro vibes and modern fashion sensibilities.

“Working with Pepsi is an opportunity to merge two worlds I know so well — fashion and pop culture,” said Roach. “This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.” Roach’s work is known for promoting diversity and inclusivity, qualities that align with Pepsi’s long-standing commitment to capturing cultural moments through design.

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The capsule collection includes pieces inspired by Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry flavors. Items range from sleek bomber jackets and denim jumpsuits to tearaway track pants, cropped baby Ts, statement shorts, crew and tall socks and monochromatic hats. Each piece reflects the lively and nostalgic essence of the ‘70s roller-skating era, combining bold logos, structured silhouettes and a vivid color palette all complete with the drink’s cherry motif.

Pepsi’s history of merging fashion and culture includes landmark campaigns like “The Pepsi Generation” in the 1960s, which emphasized self-expression and boldness. Collaborations with music icons such as Michael Jackson, David Bowie, Tina Turner, Madonna, and Beyoncé have cemented Pepsi’s influence in defining stage style and trends. Now, Roach’s interpretation of Pepsi Wild Cherry continues this legacy.

The collaboration follows the recent release of Roach’s book, “How to Build a Fashion Icon: Notes on Confidence From the World’s Only Image Architect,” now available. Across its eight chapters, Roach shares insights into his unique approach to fashion styling, offering readers a glimpse into the techniques and principles that define his work.

The Pepsi x Law Roach collection is available for pre-sale at PepsibyLawRoach.com, with prices ranging from $19 to $199 and sizes from XS to 2XL. Shipping is expected to begin in early 2025.

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