Levi’s Hints At Upcoming Beyoncé Collaboration Amid ‘Cowboy Carter’ Era
Beyoncé never stops working, and it looks like there’s much more on the way. Fresh off the successful launch of her Cécred haircare brand last year, the Houston hitmaker is seemingly on the verge of releasing another exciting product. On Monday (Sept. 23), Levi’s shared a post that teased a collaboration with the Queen Bey.
“INTRODUCING: A New Chapter,” the company captioned their latest Instagram post. The photo features a graphic that closely resembles Beyoncé and her long hair blowing in the wind while riding on top of a horse, the same imagery used in her COWBOY CARTER album cover. The background is beige while the image is in Levi’s signature red.
Of course, the Bey Hive immediately assembled in the comments. One of the top comments under the post is the infamous “Beyoncé?!” gif of Tiffany Pollard. Another user commented what many fans are hoping for, writing, “COWBOY CARTER WORLD TOUR SPONSORED BY LEVIIS?” as another fan jokingly said, “Sighs and pulls out credit card.”
A new denim collaboration would make perfect sense, as Bey has been deep in her country era in light of promoting her last album. Throughout the last few months, the mother of three could be seen sporting denim fits, cowboy hats, and bolo ties when she steps out.
COWBOY CARTER made landfall on March 29, 2024, and was met with commercial success and critical acclaim. It has become her eighth No. 1 on the Billboard 200, according to Luminate. Bey also became the first Black woman in history to debut No. 1 on the Top Country Albums chart since the it launched in January 1964. For the week ending on April 4, she achieved her highest streaming week ever, as COWBOY CARTER also debuted No. 1 on the Americana/Folk Albums and Top Album Sales charts.
Revisit the album below and check out Levi’s cryptic post above.
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