‘Loki’ Season 2 Debuts With Record 3-Day Audience For Disney+
The God of Mischief is taking over Disney+ once again.
Loki Season 2 debut on Thursday, tallying 10.9M global views in its first three days on the platform.
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That makes it the streamer’s second most-watched season premiere this year, coming in behind March’s Season 3 premiere of The Mandalorian.
A view for Disney is defined as a total stream time divided by runtime available. Disney never released data on viewership for The Mandalorian Season 3. However, according to Nielsen, the first episode drew about 823M viewing minutes in its first few days on Disney+.
Loki‘s audience seems particularly strong, given that the last time Disney put out viewership data for the premiere of the latest Star Wars spinoff Ahsoka, it chose to tout the episode’s five-day window.
This makes sense, considering Loki was one of Marvel’s most successful Disney+ series from the get go. It was the first of them to get a second season and, as of May 2022, it was the most-watched Marvel series on Disney+ to date.
When it premiered in June 2021, Loki had the most successful first day of any Marvel series on Disney+ drawing 890K U.S. households, Samba TV reported at the time. It continued to smash records throughout its entire first season run.
Loki Season 2 is expected to run through November 9.
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