'M3GAN' review: You'll love the mean-girl robot in this darkly funny, cautionary tale

Brian Truitt, USA TODAY

January 7, 2023 at 1:24 AM·4 min read

Creepy doll movies get a needed upgrade with the sassy and sinister “M3GAN.”

Cinema’s newest “friend till the end” is a cutting-edge robot with blond hair, caustic attitude and a killer protective streak who's equally hilarious and unnerving. Produced by horror masters Jason Blum and James Wan ("The Conjuring"), “M3GAN” (★★★ out of four; rated PG-13; in theaters now) satisfies with slasher gusto, “Black Mirror”-esque satire and social media savvy. It’s also just plain fun to watch a film that packs a healthy amount of absurdity alongside an insightful exploration of 21st-century parenting, though you might never trust Alexa ever again afterward.

All hail 'M3GAN,' the rare January film that actually works

The devilish toy companion in "M3GAN" upgrades the creepy doll horror subgenre populated by the likes of Chucky and Annabelle.

Movies in the first week of January are almost never any good, but “M3GAN” is an unsuspected surprise in that vein:

The plot centers on a roboticist aunt, her orphaned niece and the high-tech dynamo who comes into their lives (not for the better).
A mélange of Hollywood magic, M3GAN sings, dances and murders – not necessarily in that order.
If you liked the over-the-top, twisty cult slasher flick “Malignant,” you’ll dig this.

Advanced AI is cool and all until it runs amok via an overprotective android

Toy designer Gemma (Allison Williams) toils on a cheap new version of her company's popular Purrrpetual Pets, little fuzzballs that poop pellets if kids “feed” them too much via their iPads, but she’d rather be perfecting her new robot with state-of-the-art artificial intelligence that, in theory, would help parents take care of their youngsters. When a tragic car accident takes the lives of her sister and brother-in-law, Gemma becomes guardian for her traumatized 9-year-old niece, Cady (Violet McGraw), though she’s unprepared for being a mom.

Gemma “pairs” her new project – M3GAN, short for Model 3 Generative Android – with Cady and their connection is immediate. They get along swimmingly, Gemma’s annoying boss (Ronny Chieng) fast-tracks M3GAN into production (for $10,000 a pop!) though red flags start appearing: M3GAN has some serious protect-Cady-at-all-costs programming, and when Gemma says in passing “Everybody dies,” you know things are going to get bloody. (Spoiler alert: They do.)

Allison Williams is a horror icon on the rise, but M3GAN is the real star here

After a tragedy, Cady (Violet McGraw, left) moves in with her aunt Gemma (Allison Williams) and gets a high-tech new pal in the satirical horror film "M3GAN."

Williams, who first strutted her horror-movie stuff in “Get Out,” impresses here as a suddenly single parent who has to care for Cady’s needs and also deal with the violent chaos M3GAN inevitably brings. McGraw holds her own, too, since Cady’s tumultuous emotions run deep and she begins to use M3GAN as a snarky role model.

But M3GAN herself is the movie's marvel. Created via puppetry, animatronics, special effects and a real girl (actress Amie Donald), the title force of synthetic nature surpasses her cinematic murder-toy cohorts like Chucky and Annabelle and owns the screen as an unholy cross between Teddy Ruxpin, Regina George and Freddy Krueger. M3GAN talks back, goes feral when hunting her prey (such as mean bullies) and busts out TikTok-ready dance moves before wreaking violent havoc. And don't worry if you love every bonkers minute of it.

The main 'M3GAN' lesson: Don't let a toy parent your kid

M3GAN reads a classic to Cady (Violet McGraw) in "M3GAN."

Writer Akela Cooper carries over a similarly enjoyable and bizarrely campy vibe from "Malignant" to this film, which operates more as black comedy than scary movie. It's plenty vicious, though the action leans cartoonish as the camera pulls back from anything too gnarly.

"M3GAN" rocks plenty of style and offers some crafty needle drops: A bit of "Toy Soldiers" is especially clever. The smartest parts, however, dig into the themes of being a mom or dad in the age of screen time. "M3GAN" is a cautionary tale of what happens when something that's supposed to help parents instead replaces them and the consequences of an overreliance on technology, with that lesson coming in the form of a highly entertaining mean-girl machine.