Megan Thee Stallion And Hunxho Make “Holiday Wishes Come True” With True Religion
‘Tis the season for true style! True Religion, the iconic apparel and accessories brand, is gearing up to launch its holiday campaign,“Where Holiday Wishes Come True,” with three-time Grammy winner Megan Thee Stallion and rising rap star Hunxho.
Set to debut tomorrow (Oct. 22), the immersive, 360-degree campaign is set to showcase True Religion’s standout styles and festive gift ideas — while ramping up holiday excitement through various avenues. To captivate its lifetime customers and newcomers, True Religion will include eye-catching outdoor displays in major cities, a social media takeover with Dudette, holiday inspired Q&As on the brand’s websites, celebrity gifts, and more.
“Working with True Religion is such a full-circle moment,” the Houston Hot Girl expressed of her recruitment to the brand. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.” Returning the same gratitude, Michael Buckley, CEO of True Religion stated, “Partnering with Megan Thee Stallion is a game changer for us. She’s the perfect face for our women’s business, which is thriving with double-digit growth compared to last year.”
In the “Where Holiday Wishes Come True” campaign — which cleverly plays on the brand’s moniker — imagery shows glitzy photos of Megan and Hunxho, whom sport multiple must-have pieces from the collection. The “Savage” rapstress can be seen in a red, cropped v-cut t-shirt as the “Yes” rhymer wears suede bombers, jeans sets, and more. The collection also offers hoodies, varsity jackets, belts, corset tops, sweat suits, and other nostalgic items.
Kristen D’Arcy, Chief Marketing Officer at True Religion, added of the unique collab, “I couldn’t be more thrilled to mark our second annual holiday campaign with Megan, who is not just a fan but also ‘true’ to what our brand stands for. With a diverse, engaging approach, we’re eager to welcome both loyal and new customers into our True Religion family.”
As we inch closer to the Winter season, the nostalgic brand often championed in Hip-Hop will host a “Where Wishes Come True” event in support of Megan’s Pete & Thomas Foundation. There, they will provide holiday gifts for those in need. Additionally, the brand’s Team True members will offer their own holiday wish lists, styling tips, and festive content throughout the season. Take a look at many of the new looks from True Religion releasing tomorrow (Oct. 22) in-store and online just in time for the holiday season.
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