Meta Acquires Tilda Swinton VR Doc ‘Impulse: Playing With Reality’
Meta has acquired Impulse: Playing With Reality, an interactive mixed-reality documentary exploring Attention Deficit Hyperactivity Disorder (ADHD) voiced by Tilda Swinton. The project, from co-directors May Abdalla and Barry Gene Murphy, will premiere at the 2024 Venice Immersive program of the 81st Venice International Film Festival.
The project draws from more than 100 hours of interviews with individuals on the severe end of the ADHD spectrum, using the mixed reality format to give viewers a sense of what it feels like to live with the condition.
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Impulse is the second installment in the “Playing With Reality” series from U.K. producer Anagram, co-produced by Floréal & France Télévisions, which aims to shed light on mental health conditions through immersive storytelling.
Swinton also narrated the first project in the series, Abdalla and Murphy’s 2021 VR work Goliath, an exploration of one man’s experience of schizophrenia, which went on to win the Grand Jury Prize for Best VR Immersive Work at the 78th Venice Festival and pick up an Emmy nomination in the outstanding interactive media innovation category.
Meta will present Impulse on its Meta Quest service. The documentary can be pre-ordered, for $4.99, ahead of its release next month. Meta also released Goliath.
Anagram dropped the first trailer for the film on Wednesday. You can it check out below:
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