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Nicole Scherzinger’s ‘Sunset Boulevard’ Revival Opens on Broadway Next Month: Here’s the Best Way to Find Affordable Tickets Online

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Nicole Scherzinger is bringing her acclaimed interpretation of legendary diva Norma Desmond to Broadway with a new production of Andrew Lloyd Webber’s “Sunset Boulevard.” The revival, which was first announced in January, begins previews on Sept. 28 and will officially open to the public on Oct. 20.

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The “X-Factor” judge and Pussycat Dolls singer has big shoes to fill in playing the fading film star, an iconic role played in the past by the likes of Glenn Close, Betty Buckley and Patti LuPone. But considering the rave reviews she received for her performance on the West End, where it ran for a limited 16-week run in 2023, she has nothing to worry about.

The New York Times praised her “career-defining performance” and The Washington Post called her “the perfect Norma Desmond.”

So, what’s the best way to snag tickets to the new “Sunset Boulevard” revival? While there are dozens of resale sites with Broadway tickets, the best way to buy Broadway tickets is on TodayTix, a digital ticketing platform made specifically for theatrical and cultural events.

Founded by two Broadway producers, TodayTix’s free mobile apps for iOS and Android provide access to theater shows in New York City, London, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Sydney, Melbourne, and Brisbane.

Nicole Scherzinger's 'Sunset Boulevard' on Broadway: Buy Tickets
Nicole Scherzinger's 'Sunset Boulevard' on Broadway: Buy Tickets

Sunset Boulevard

Buy Now ON TODAYTIX $66+


There are already tickets available to “Sunset Boulevard” on TodayTix, starting as low as $66 apiece. You can even buy tickets for the show while it’s still in press previews, with seats for its Sept. 30 8:00 pm showing available for $82. The two-and-a-half-hour show will be playing at St. James Theatre, and has tickets available through July, 2025.

TodayTix also just launched a new Rewards program, which makes buying tickets in the app even easier. Download the TodayTix app today and become a member for free to start earning Rewards.

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