Nike Enlists Wale to Announce the Air Foamposite One ‘DMV’ Sneaker
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Nike has tapped one of hip-hop’s greatest sneakerheads and representatives of the Washington metropolitan area to announce the Air Foamposite One “DMV.”
The Nike Air Foamposite One “DMV” was officially revealed Monday in a promotional video starring Wale posted to his Instagram account. The pink sneaker is inspired by Washington D.C.’s famous cherry blossoms, and a “DMV” Nike logo appears raised on the heel pull. A translucent outsole takes on a faint pink hue, while pink logos for Penny Hardaway and Nike appear on the shoe’s black mesh heel and suede eyestay, respectively. A cherry blossom graphic then appears on the insole.
Composed of Washington D.C., Maryland and Virginia, the DMV has long been credited as a champion of the Air Foamposite One. Nike’s decision to give the region a Foamposite One to call its own serves as validation of its sneaker culture, and the campaign is the most formal moment in its relationship with Wale, who’s been rapping about sneakers since the mid-2000s and is also well known as an SB Dunk fanatic.
Wale is hosting a giveaway for the “DMV” Foams along with his label, UMG, in which fans are invited to submit photos of themselves wearing their favorite Foamposite sneakers.
Throughout 2025, Nike has partnered with various local boutiques to create city-inspired sneakers. Toronto is soon set to get an Air Max 95, and another edition of the sneaker released for Atlanta in collaboration with A Ma Maniére, Wish ATL, Walter’s and Soleplay. Philadelphia was also chosen for a Dunk Low announced with the Phillies and designed with the help of Lapston & Hammer and Crème.
The Nike Air Foamposite One “DMV” will release Friday, August 23, through select third-party retailers. Online raffles are open now through Social Status and A Ma Maniére, while City Beats DC and Footlocker will reportedly host in-store releases. A Nike Snkrs drop is also likely to follow at a later date. Pricing is set at $240.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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