The Nutter Butter TikTok account is going viral for being absolutely unhinged

There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter.

On Sept. 13, TikTok user Cassie Fitzwater posted a video about the official account of Nutter Butter. In the clip, viewed more than 2.9 million times, she describes how all of the snack company’s videos are freaking her out.

“If you guys have not seen Nutter Butter’s official account on here, I need you to stop what you’re doing and go look at it, because I had to, and I think you should, too,” Fitzwater says. “I’m concerned. Nutter Butter, are you guys okay? Are you doing alright?”

Curious viewers who decide to go to the Nutter Butter page “might have nightmares” like Fitzwater did.

“Nutter Butter, Aidan, Nadia,” a pair of distorted voices say in one of the brand’s videos posted Sept. 11. Figures dance to the rhythm of a dysphonic beat before the Nutter Butter Man and a black cloud give chase. In short: It’s all very weird.

A clip from May 21 proves that the video isn’t a fluke, with a distorted remix of a Nutter Butter commercial from the 1970’s soundtracking digital cookies frolicking on a playground.

Another one of the brand’s videos is a pinned slideshow from January showing a ghoulish scene: a peanut butter-slathered dollhouse with a family of Nutter Butter cookies standing at the porch.

Beyond the brand’s love of this mysterious Aidan and jump-scares on TikTok, its accounts on other platforms are similarly strange.

On X, Nutter Butter has simply written the word “help” on three separate occasions in the last two months, and on Instagram, its continued obsession with Aidan and Nadia continues — and, it’s worth noting, these names are anagrams of each other.

Online, people are having strong reactions to the cookie company’s creatively creepy content, with many of them playing into its acid-trip-like vibe.

“I heard there was ?unhinged chaos? from my favorite snack’s TikTok. I was not disappointed ????,” commented one fan.

“I rebuke this,” wrote another TikToker, who probably flicked holy water onto their screen.

“I love nutter butter! (please release my family),” joked another.

“This feels like a fever dream,” commented someone else, to whom Nutter Butter responded, “listen closely.”

“Im definitely too sober for the nutterbutter page,” wrote one more.

Nutter Butter is owned by Mondelez International, which also owns Sour Patch Kids, Chips Ahoy, Ritz, Cadbury, Wheat Thins and Belvita, and it appears that the social media accounts belonging to those brands are taken by what their snack sibling is bringing to the table.

“im logging off,” Wheat Thins commented.

“is this a threat,” asked Sour Patch Kids.

On Sept. 18, Nutter Butter posted a response to Fitzwater’s viral video asking if the brand was “okay.”

“Depend,” Nutter Butter says in the video’s on-screen text, utilizing its trademark blips, stilted speech, echoing noises and chaotic music. “Yes. Yes. Yes.”

“i can’t believe that i’m making my first reddit post about nutter butter but…maybe there’s something here maybe there isn’t,” wrote one Redditor on r/GameTheorists, a subreddit with more than 861,000 members, known in part for discussing alternate reality games (ARGs) — interactive narratives that uses the web as a platform to tell a story as if it’s happening in the real world.

Some Redditors seem to think there’s something going on with the Nutter Butter account past being just peculiar, sharing theories in other posts.

So, of course, we reached out to Nutter Butter so it could explain itself.

“Nutter Butter embraces its nuttiness, departing from a perfectly curated feed to experiment with the surreal side of the internet,” a Nutter Butter spokesperson tells TODAY.com.

“Our social channels create a realm of extreme absurdity and deep lore by going where no other cookie has gone before,” adds the spokesperson. “Follow us as we push the boundaries of creativity to take you on unexpected adventures.”

But ... who is Aidan?

According to AdWeek, the brand’s continued use of the name is a tribute to a long-term commenter on the Nutter Butter account. That’s at least one mystery solved.

This article was originally published on TODAY.com