Prime Video Sets Start Date for the Addition of Commercial Breaks
Commercials are coming soon to Prime Video.
Amazon’s streaming service is going to start including ad breaks during movies and TV shows, it was announced back in September. But now we have an exact date for when the ads will be… added: Monday, Jan. 29, 2024.
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The change will first take effect in the U.S., the UK, Germany and Canada, followed by France, Italy, Spain, Mexico and Australia later in the year.
“This change will allow us to continue investing in compelling content and keep increasing that investment over a long period of time,” the streamer said in a message to subscribers, adding: “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”
Those who wish to maintain an ad-free viewing experience will have to pay an additional $2.99 per month (sign up here), on top of their annual Prime subscription cost of $139.
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Prime Video already features commercial breaks during Thursday Night Football — but this will be the first time subscribers are subjected to ads during original series like The Boys, Reacher and The Wheel of Time.
Content that is rented or purchased will not be affected/feature ads.
Alas, the change is part of an industry-wide trend. Disney+, Hulu, Max, Netflix, Paramount+ and Peacock already offer ad-supported tiers at a reduced rate.
Will you cough up an additional three bucks to keep Prime Video ad-free? Let us know in Comments.
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