The Red Solo Cup Is Dead. Long Live the Steely Gray Aluminum Cup.
It recently came to light that some men don't do certain "green" things like recycling, because they are afraid it will cause people to question their sexual orientation. This fear is idiotic, small-minded, and homophobic. And yet, the world is still in desperate need of saving, and even these dumbasses need to get on board. Ball's new aluminum cups could just be the gateway drug to get all those men into recycling.
This week, Ball announced a new line of steely gray, all-aluminum cups that it plans to roll out in September at select venues. The aluminum Solo-esque cups are "infinitely recyclable," the brand said, much more so than the cheap plastic cups that litter backyards and parking lots after a long day of drinking. Recycled aluminum is valued more than recycled plastic, and less of it ends up in dumps or oceans.
Bloomberg reports that Ball wants to get the new cups into major sports venues; they will actually appear in a few this fall, although no word on which ones. It's also testing them at college campuses. You know what that means: eco-responsible beer pong.
The cups will cost around 25 cents each, a price mark-up when compared to regular old red Solo cups. But Ball thinks they'll catch on, especially among young people, who generally grieve more for the planet than older generations. As the CEO told Bloomberg, he expects younger consumers to make the conscious choice to spend a little extra on more sustainable cups. "They know we’ve polluted our world and they want to do something about it," he said.
Plus, the aluminum cups look pretty intense, like a keg or a heavy-duty stainless steel thermos. No one could question anyone's masculinity if they had one of these bad boys in hand—or teed up in a perfect Stoplight re-rack, per beer pong regulations. Next thing you know, it's buying composters, sipping from reusable bamboo straws, and donating funds to save the burning Amazon rainforest.
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