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Reformation Puts Its ‘It’ Girl Twist on Hoka’s Hollywood-Loved Sneakers

Danielle Directo-Meston

Thu, September 26, 2024 at 5:24 PM UTC

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Two Hollywood street style staples have joined fashionable forces for the ultimate “It” girl shoe collab.

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The Reformation x Hoka collection has officially launched today — and the three-pair range features the best-selling Mach 6 LS sneaker ($160) reimagined in recycled materials and three new colorways. Available in ivory and gray alongside an all-over monogrammed merlot red, the everyday walking and running trainers feature an organic cotton mesh canvas upper and heel overlay and recycled polyester lining, reinforcements and laces.

They’re finished with an LWG-certified suede mudguard and Hoka’s signature cushioned midsole, rubber outsole and bird logo. All shoes include two extra pairs of recycled shoelaces, and the kicks can be recycled in the U.S. and Canada via Reformation’s RefRecycles program. Win-win, indeed.

Hoka x Reformation Mach 6 Sneaker Collection Campaign — Prancercise founder Joanna Rohrback (center) stars in the Hoka x Reformation collection campaign.

Per Hoka, the Mach 6 is its “lightest, most responsive” and breathable everyday sneaker that “delivers a snappy ride that’ll take you from street to studio in seconds.? This lively trainer has been fine-tuned for extra energy return with a super critical foam midsole and updated for enhanced durability with strategic rubber coverage in the outsole.”

To showcase the new kicks, the brands tapped Prancercise founder Joanna Rohrback — who went viral in 2013 for her playful twist on exercise — to star in the campaign.

Olivia Wilde, Reese Witherspoon, Camila Cabello, Kylie Jenner, Kate Hudson, Gwyneth Paltrow, Harry Styles and Blake Lively are just a handful of stars who’ve stepped out in Hoka’s high-performance footwear. (Rihanna’s makeup artist, Priscilla Ono, also swears by Hokas for long days on set.) As for Ref, celebrity #Refbabes include Taylor Swift, Jessica Alba, Selena Gomez, Jennifer Aniston, Lupita Nyong’o, Paris Hilton and Gabrielle Union, and the Los Angeles-based fashion label recently tapped Kasey Musgraves to design a country-chic collection.

See every pair from the Hoka x Reformation collab below, and shop the full collection online at thereformation.com and hoka.com.