Rihanna Debuts Savage x Fenty’s Soft N’ Savage Lingerie Collection With Bold Leopard Prints in New Campaign

Hannah Malach

August 2, 2024 at 5:41 AM·2 min read

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Savage x Fenty just got a lot softer. On Thursday, Rihanna’s lingerie brand debuted its new Soft N’ Savage collection, which features an array of women’s intimates.

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Savage x Fenty's Soft N' Savage campaign, lingerie, underwear, Rihanna, campaign — Savage x Fenty’s Soft N’ Savage campaign.

Available in four nude shades and a sultry leopard print, the range ($16.95 to $49.95) includes two styles of bras and three underwear cuts. The Padded Demi Bra provides plush support with marshmallow-soft foam, while the Unlined Demi Bra offers smooth straps for seamless coverage.

The entire collection, including the Cheeky Panty, High-Leg Bikini Panty and Thong Panty, is crafted from recycled brushed tricot fabric. Available in sizes ranging from 32A to 46DDD and XS to 4X, the Soft N’ Savage line can be shopped at SavageX.com.

As announced exclusively by WWD on Thursday, Savage x Fenty products will now be available at Nordstrom stores and online at Nordstrom.com. This includes the Soft N’ Savage Padded Demi Bra, Thong and Cheeky, as well as the brand’s core offerings, comprises more than 130 bra and underwear styles.

Rihanna modeling for Savage x Fenty, lingerie, underwear, campaign, soft n savage collection — Rihanna for Savage x Fenty.

“We’re thrilled to partner with Nordstrom to bring Savage x Fenty closer to our shoppers and cultivate new relationships with Nordstrom’s highly engaged, loyal customer base,” Hillary Super, chief executive officer of Savage x Fenty, told WWD. “The collaboration represents our ever-evolving commitment to bringing innovation, inclusivity an accessibility to shoppers nationwide.”

“We are committed to offering our customers the best and most relevant brands in the market,” added Emily Crandall, senior vice president and divisional merchandise manager of women’s apparel at Nordstrom. “This partnership is an exciting opportunity to expand our product selection and appeal to a younger audience seeking the latest in size-inclusive lingerie that embodies every day sexy.”