Rihanna Supports A$AP Rocky As He Debuts American Sabotage Label At Paris Fashion Week
A$AP Rocky is expanding his brand as a “Fashion Killa” with new label, American Sabotage, created in partnership with AWGE. The American Sabotage x AWGE Men’s Spring/Summer 2025 collection made its debut during Paris Fashion Week Friday (June 21) in the city of lights, with Rocky’s girlfriend, Rihanna, attending alongside her designer bae and enjoying her front-row view of the show.
The Fenty Hair founder donned a burgundy, fur-lined bomber and studded high heels as she snapped photos and captured video of her stylish partner’s American Sabotage designs hitting the runway, many of which were inspired by the New Yorker’s own sense of bold expression.
“American Sabotage is more than just a brand–it’s a movement. We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism,” Rocky explained of the collection, via L’officiel.
Hip-Hop fans will also notice influence from Harlem’s own Dipset in the styling and design of various pieces.
Footwear was provided by Puma, where Rocky has served as Creative Director of their Formula 1 partnership since October 2023, while Ray-Ban provided eyewear for the H?tel de Maisons presentation. Other guests included Pharrell, Clipse, and A$AP Nast.
Check out snaps from the front row, runway, and afterparty below.
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