Sha'Carri Richardson's Net Worth and How She's Racing Toward Riches
Sha'Carri Richardson has already made history, and you can expect her to do it again at the 2024 Paris Olympics.
The stunning sprinter is making a glorious comeback for Team USA after being prohibited from competing in the 2021 games due to legal cannabis use in the state of Oregon. Richardson has overcome trauma in her personal life, as well as professional obstacles, to become one of the most celebrated athletes of her generation—and she's developed her own catchphrases to both hype herself up and keep herself grounded.
"I almost have to remind myself, 'Hey, you are that girl. You have done this before!' As well as, 'I’m not back, I’m better,'" she told the Nike Women Zine. "Meaning, yes, I may have been younger, immature, but I feel like I’m now better. My talent has always been what it was, if not better. I’m still the same girl, but l’m a better woman. 'I’m not back, l’m better' just sinks into my head on race day."
That can-do attitude and hard work have paid off handsomely. Find out Sha'Carri Richardson's net worth in 2024 and how the Olympian made it.
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How did Sha'Carri Richardson become famous?
Born in Dallas on March 25, 2000, Richardson was raised by her grandmother and one of her aunts.
She first achieved some recognition for her speed when she was in college: She broke an NCAA record for the 100-meter sprint at her alma mater, Louisiana State University, as a freshman in 2019.
In April 2021, Richardson became the sixth-fastest woman of all time and the fourth-fastest American woman in history, thanks to her record for 100-meter sprint, clocking in at 10.62 seconds.
Sadly, she achieved infamy in July 2021 when it was revealed she was suspended from the Tokyo Olympics for testing positive for cannabis. Richardson later said she used cannabis in Oregon—where it's perfectly legal—as a means of coping with the death of her mother. Despite the tragedy with which she was dealing at the time, she was prohibited from competing in the 2020 Olympics (which took place a year late due to the COVID-19 pandemic), but became more famous than ever.
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Known for her tattoos, long nails and bold makeup and hair styles (which she's said are partly inspired by Florence Griffith Joyner, the legendary American track star known as "Flo-Jo" and the fastest woman in recorded history), Richardson kept competing and will take part in the 2024 Paris Olympics.
"I would say my legacy looks like showing people that no matter what happens, it’s a matter of what you decide you want to happen," she told the Nike Women Zine ahead of the 2024 Olympic Games. "No matter what happens in life, you have to be able to get up and dust yourself off. I’m not even just saying it in a negative way. More so, no matter what is going on, you have to be able to stay level with yourself. Don’t get too high, don’t get too low.
"When they see me, they know that I was a human first rather than an athlete," she added. "You’re able to take something from my journey to be able to enlighten and help your journey. I ultimately want people to take that away from my legacy."
Related: How to Watch and Stream the 2024 Paris Olympics
What is Sha'Carri Richardson's net worth in 2024?
Sha'Carri Richardson's net worth in 2024 is estimated to be between the $1 million and $5 million range, per Essentially Sports.
The bulk of Richardson's income doesn't actually come from sprinting, for which her salary is typically a mere $45,000 to $55,000 per year. Thanks to her endorsements from brands including Android, Beats by Dre, Oikos, Olay, Sprite and most famously and lucratively Nike, she doesn't have to worry about getting money for running specifically.
Related: What Do the Olympic Rings Symbolize?
How much is Sha'Carri Richardson's Nike contract?
Richardson's Nike endorsement deal is reportedly worth $20 million over a five-year period. Though these figures were never confirmed, she is the face of the brand's collaboration with French fashion designer Simon Porte Jacquemus, the Nike x Jacquemus Spring 2024 collection.
“Fashion is so personal and I definitely use it to express myself," Richardson said in an interview with the Nike Women Zine promoting the line. "It can show how you feel, your mood, your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are, and that’s why I’m inspired by Simon's collection. The pieces are edgy and elegant at the same time, and it inspires me to keep showing up as I am while hopefully inspiring others to do the same."
Related: 36 Easy Gold Medal Winning Olympic Recipes For Your Paris 2024 Watch Party
What happened to Sha'Carri Richardson's mom?
While she hasn't spoken extensively about her mother, according to The New York Times, Richardson said that her mother passed away the week before Olympic trials in 2021.
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Where did Sha'Carri Richardson go to college?
Richardson attended Louisiana State University.
Who is Sha'Carri Richardson's coach?
Richardson's coach is Dennis Mitchell, who won gold at the 1992 Olympics for 4x100-meter relay and bronze for the 100-meter relay, according to NBC Sports. At the Atlanta Olympics in 1996, Mitchell won a silver medal for the 100-meter relay.
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