Skin is in: Celebrity skincare brands from John Legend, Jared Leto, Brad Pitt, and more

Naledi Ushe, USA TODAY

January 21, 2023 at 2:15 AM·8 min read

"Drop the skincare routine now!" Celebrities have asked and answered.

Stars including John Legend, Jared Leto, Brad Pitt, Hailey Bieber, Jennifer Lopez, Gabrielle Union and more are profiting off of their recognizable faces. Scroll through for all the celebrity skincare brands you may want to add to your routine.

John Legend: Loved o1

The musician and singer is launching his new line, Loved o1, in February 2023 as a skincare line "intentionally designed to moisturize, nourish and uplift." Legend posted the announcement of his new venture with a video featuring his kids Luna and Miles as the brand's targeted audience is users with "melanin-rich skin."

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The dive into skin adds to Legend's portfolio which already includes his wine company, "LVE Wines."

John Legend is joining the skincare game with a new line.

"We hope to help democratize the beauty space by offering high-quality products at an accessible price point," Legend said in a press release."Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin."

Jared Leto: Twentynine Palms

Leto has launched Twentynine Palms, an "11-piece range of gender-neutral skin care, body care, and hair care products," Leto shared with Vogue in an Oct. 18, 2022 interview.

“I’ve never been really interested in beauty products,” Leto told the outlet. “But I’m interested in the idea of taking care of ourselves in the most natural way possible.”

Taking its name from the desert city of Twentynine Palms, California, Leto's skincare line features an assortment of rejuvenating products, including an eye cream "packed with brightening prickly pear extract," according to Vogue.

Star skincare: Is Kim Kardashian's $630 line worth it? Here's what dermatologists say

Brad Pitt: Le Domaine

The actor teamed up with winery owner Famille Perrin for a regimen designed to slow the signs of aging. And Pitt says the system is "very simple" to follow.

"I got a morning wash. I do my serum. I do my day cream and I’m done, I’m out the door," he told Vogue in a Sept. 21, 2022 interview about the new brand. His night routine is the same with a switch to a night cream.

Brad Pitt has launched a new skincare line called Le Domaine.

Pitt's skincare line uses ingredients sourced from Perrin’s Cha?teau de Beaucastel vineyard in the Rho?ne Valley of France, the company says.

Le Domaine claims to use "groundbreaking research" into human aging and is billed as vegan, gender-neutral and suitable for all skin types.

Despite the refillable packaging, products come with a hefty price tag. The serum is listed at $385 on the Le Domaine website with a "refill" costing $350. The cleanser is $80.

Ciara: On A Mission

Of her skincare line On A Mission, or OAMskin, which debuted in September 2022, Ciara told Allure that her "products are for all skin types, so that's why we wanted to do (the clinical testing) with every skin tone."

OAMskin's team tested the line with 96 women whose skin tones make up the full Fitzpatrick scale, according to Allure. The Fitzpatrick scale was developed to scientifically classify skin type developed in 1975, according to Healthline. The scale is based on one's skin's reaction when exposed to the sun and also on the amount of pigment in one's skin.

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The singer's line is also vitamin C based. "It helps to protect. It helps to correct. It helps to prevent," Ciara told the outlet, noting that vitamin C will provide a glow that many look for in their skin.

Ciara's products range from $28 to $62. Product is also available to purchase in a bundle format ranging from $75 to $160.

Hailey Bieber: Rhode

Hailey Bieber in June 2022 launched her skincare brand Rhode, after her middle name.

"WELCOME TO THE WORLD OF RHODE," the company wrote in an Instagram post. "We are a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time."

Bieber told Byrdie in an interview that her skincare obsession started when she was younger as she would heavily slather lotion on herself.

Noticing what products other skincare brands — in particular celebrity-owned ones — she felt were missing prompted her to create her own line.

Rhode checks many of the boxes for beauty brand buzzwords as it touts being "vegan, cruelty-free, gluten-free, and we’re available fragrance-free." The company also highlighted its affordability with all products under $30.

Idris and Sabrina Elba: S'Able Labs

Idris and Sabrina Elba launched a skincare brand S'Able Labs in July 2022. The couple's brand, their last name spelled backward, is an extension of their podcast "Coupledom" in the sense that partnership is one of the core values, they explained to Vanity Fair.

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"S’ABLE would not be what it is today without Idris. He’ll very openly admit that he was not a skin-care guy. That was so important in my learning and education: to be able to strip back all of the gender marketing and all of the nonsense around men’s skin care," Sabrina told the outlet. "We’re all human. We’re all in this together. Let’s just look at skin in a way that caters to all of us and educates and is not misleading. I just want natural, good stuff that comes from the earth, that feels good and relates to our values and our ethics. It really helped me zoom in on that."

Many of the products have traditional African ingredients, a conscious effort for the couple who wanted to make sure melanated skin was at the forefront in creating their products.

Jennifer Lopez: J Lo Beauty

Lopez joined the skincare circle in 2021, launching J Lo Beauty on New Year's Day. Her brand capitalizes on the glow she's known for having.

Olive oil is her secret weapon. "My mom used to say that olive oil was the cure-all for everything. And it’s a secret I’ve used over the years because it really does work," she told Elle ahead of her launch. When we went to do this, that was the first thing I said: It has to have olive oil extract as a basis."

Gabrielle Union and Dwyane Wade: Proudly

Union and husband Dwyane Wade zeroed in on skin and body care specifically geared towards melanated babies. The duo was inspired to create Proudly after their now-3-year-old daughter Kaavia James was born.

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"From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic," the brand shares on its website. "And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us."

Kim Kardashian's Skkn and Kylie Jenner's Kylie Skin

Kim Kardashian folllowed in her younger sister Kylie Jenner's footsteps with the launch of Skkn by Kim in June 2022. The nine-product collection totals at $575.

In a video on Instagram, Kardashian said she was inspired to launch the brand because of her love of sharing her "tips and tricks" with her fans.

"I feel like this is my years of experience and facials and dermatologist appointments all in these bottles," she shared. "I just wanted this to be a solution-based brand that just brings you the necessities to make your skin the best."

Kardashian's younger sister Jenner debuted Kylie Skin in May 2019. The brand has since expanded to include products including candles, lip oils and a bath collection.

Jessica Alba, Pharrell Williams, Scarlett Johansson and more celebrities have launched skincare brands

Jessica Alba, Pharrell, Scarlett Johansson, Alicia Keys and more celebrities are also in on the skincare industry.

Alba's Honest promises "clean, sustainable, well-designed products that work."

"Since day one it has been my goal to build a diverse, inclusive, and ethical company based on values of transparency, trust, sustainability and a deep sense of purpose in all we do," the actress says on her webpage.

Keys' cruelty-free, "clean formulas" brand Keys Soulcare is meant to promote a connection to your "body, mind and spirit. "

"It’s my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together," the "Empire State of Mind" singer writes on her product website.

Multihyphenate Pharrell's skincare brand Humanrace draws attention to everyone's common connection. "Humanrace doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin and Humanrace celebrates this," the producer says.

The brand's Instagram announced the introduction of a sun care line featuring "two multi-tasking mineral formulas with SPF 30" that are designed to protect the face and body. "There's room under the sun for everyone," the post read.

Johansson's line The Outset is "consciously clean," cruelty-free, and clinically tested. The actress likens her brand as the "classic white tee" of skincare because it is a "universal staple."

"The Outset is about making your skincare work for you — not the other way around," the brand states on its website.