How Much Does Snoop Dogg Get Paid for the Olympics

Snoop Dogg's net worth comes from knowing a lot about green.

The rapper-turned-actor, presenter, personality and all-around beloved fixture is set on making it as big in business as he did in music, in part to open doors for artists and other Black entrepreneurs who come after him.

"I’m trying to be one of those examples, of someone who creates his own everything, owns his own everything, and has a brand strong enough to compete with Levi’s and Miller and Kraft and all of these other brands that have been around for hundreds of years," Snoop told The New York Times in 2021. "That’s what I want the Snoop Dogg brand to be."

While it may seem like Snoop's name is attached to almost everything (we should be so lucky, truly), he's selective with the companies with which he aligns himself, largely because he refuses to sit idly by and watch white one-percenters make bank off of Black art without giving them their fair and due credit and compensation. This also applies to businesses like legal marijuana dispensaries, which rake in cash while POC, including Snoop himself, still have past marijuana-related offenses on their rap sheets.

"We need to be involved early," he said, noting that TikTok and streaming platforms largely generate revenue for streaming companies and white creators, and not the Black artists whose work is the backbone of their entire model.

"They always cut us out. They call Snoop after they got their companies up and are like, 'Hey, Snoop, you want to be a brand ambassador?' I want some equity," he continued. "Give me a piece of the pie. If I can’t get no equity, f—k you and your company."

Preach!

Celebrate Snoop's business savvy with a closer look at how he made his millions.

Related: Get to Know Snoop Dogg's Wife Shante Broadus

How did Snoop Dogg become famous?

Snoop Dogg was born Calvin Cordozar Broadus. Raised by his mom and stepfather in Long Beach, Calif., he earned the nickname Snoopy for how much he adored the beloved Peanuts pooch.

Broadus began singing and playing piano at church at an early age and transitioned to rapping when he was in just sixth grade.

"When I rapped in the hallways at school I would draw such a big crowd that the principal would think there was a fight going on," Snoop recalled to The Los Angeles Times in 1993. "It made me begin to realize that I had a gift. I could tell that my raps interested people and that made me interested in myself."

The D-O-Double-G ran into legal trouble after graduating high school, including a cocaine possession arrest in 1989, but never stopped rapping. In 1992, a freestyle verse he recorded on a homemade tape of En Vogue's "Don't Let Go" made its way into Dr. Dre's hands. The producer and then-N.W.A. member invited Snoop to audition for him, and with some tutelage from fellow ex-N.W.A. affiliate The D.O.C., Snoop became one of Death Row Records' biggest artists, as well as one of the most successful rappers of all time.

Related: Dr. Dre's Most Inspirational Quotes

What is Snoop Dogg's net worth in 2024?

Snoop Dogg's net worth is estimated at a cool $160 million in 2024.

His massive success isn't just due to his music—which would alone likely have left him quite wealthy. Snoop has transitioned to complete pop-culture ubiquity, with kids' content (he's Cousin Itt in the Addams Family animated movie!), a profitable friendship with fellow ex-jailbird Martha Stewart, a cookbook, his own brand of wine called 19 Crimes and seemingly endless TV and film appearances ranging from Comedy Central's Donald Trump roast to Training Day and NBC's coverage of the Paris Summer Olympics.

He credits Master P with his success as a branding phenomenon.

"We weren’t into branding or any of that at first. We were just into making good music and trying to be the dopest s--t in the world," Snoop told The New York Times. "My branding and my business came when I was able to go to No Limit Records with Master P and be under his guidance and his tutelage and his wisdom. He taught me how to be a better businessman, how to be more than just a rapper, but to be about my business. It’s called show business. I had mastered show. But Master P showed me how to master the business."

Related: Go Inside Snoop's Kitchen With From Crook to Cook

How much does Snoop Dogg charge for a feature?

If you want a feature from Snoop Dogg, it's going to cost you. The rapper revealed he charges $250,000 for a 16-bar verse.

“And when it’s time to do the video, I need to get another $250,000 up out of you," he said (via Revolt TV). "And you only got an hour so get to filming."

How much did Snoop Dogg get paid for Doggyland?

Snoop Dogg launched his kids YouTube channel, Doggyland, in summer 2022.

“We wanted to bring our show to YouTube and YouTube Kids, which provides free access to everyone, so all the kids can enjoy it," he said in a statement at the time. "I’ve always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters.”

The channel currently has 954,000 subscribers. YouTubers make an average of $0.018 per view, or $18 for every 1,000 views. The channel currently has a total of about 292 million views, so going by the $0.018 average per view, he's raked in about $5,256,000 from the platform so far. That said, because he's Snoop, he may well have been able to negotiate a higher rate.

Related: Martha Stewart's Net Worth

How much did Snoop Dogg pay for Death Row?

Snoop Dogg bought Death Row Records in February 2022 in a deal with MNRK Music Group, a private equity firm that Blackstone runs. Experts estimate the acquisition was worth about $50 million. Snoop said in a statement at the time, "It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me."

According to Billboard, not included in the deal, however, were the rights to Dr. Dre and Tupac Shakur's music. With their albums on tap, the outlet estimates Death Row generated about $15 million annually in revenue. Without their albums, that estimate would be closer to $6 million each year, with Snoop's own albums generating about a third to half of that.

Related: Tupac Shakur's Best Quotes

How much did Snoop Dogg get paid for Dog Gone Trouble?

Snoop's pay for voicing a dog-version of himself in Dog Gone Trouble isn't publicly known. Since Dog Gone Trouble (also called Trouble) was released directly on Netflix, it's likely he made more money upfront than he would have for a theatrically-released film, which usually factors in box office bonuses in exchange for a lower up-front rate.

How much did Snoop Dogg get paid as a special correspondent at the Olympics?

Snoop Dogg has been hanging out in Paris for the last week and a half as a special correspondent for NBC's coverage of the Olympic Games in Paris.

NBC has not officially released any information on his payments, but a prominent New York-based venture capitalist shared a tweet that gave a bit of insider insight Snoop's jaw-dropping fee. Henry L. McNamara says Snoop is earning $500,000 a day plus expenses for his appearance.

So far we've seen Snoop with Martha Stewart, with Michael Phelps, touring the Louvre and with gymnast Jordan Chiles' parents. Folks can't say he's not working. In fact, some replied to the tweet saying he was worth twice that fee.

Considering he'll be joining The Voice judges' panel this fall, NBC likely considers his appearance fees as marketing.

How much did Snoop Dogg get paid for the Skechers commercial?

Snoop joined his BFF Martha Stewart for a Skechers commercial for the 2023 Super Bowl. While his specific pay for the spot isn't publicly known, it's estimated the ad cost $7 million to air during the fourth quarter, and he likely also got paid for the use of his song "Who Am I (What's My Name)?" in addition to his appearance.

It's far from his first foray into brand sponsorship. He's also repped Gucci, G-Star, Corona, Beyond Meat, Bic and, of course, has his own strain of weed and brand of rolling papers.

As for how he chooses brands to work with, Snoop explained to The New York Times, "It’s got to be fun. And it’s going to make funds. So long as the word “fun” is involved, it’s cool."

He also makes sure that said brands don't take issue with who he is or that he likes green stuff beyond cash—and that he gives them what they pay for in terms of which version of Snoop he brings to the table.

"Companies that get down with me know how I get down. They know the extracurricular things that I do. They know the things that I do in the hip-hop world and in the business world," he said. "They have to accept all of that when you’re dealing with Snoop Dogg. That’s the way I branded myself, to where when you get Snoop Dogg, you get all of it. It’s just, what version did you pay for? Did you pay for the version with the kids, the G-rated Addams Family movie? Or did you pay for the rated-R Snoop Dogg, the one the adults like? Which one did you pay for?"

Related: Ryan Reynolds' Net Worth Revealed

How much did Snoop Dogg get paid for Turbo?

Snoop voiced a snail named Smoove Move and provided a song on the soundtrack to the 2013 animated film Turbo. Though his pay for the work isn't publicly known, the film, unfortunately, didn't break even at the box office after marketing costs, so any back-end deals he may have made likely didn't pan out. Still, it seems like he had a great time doing it.

He told The Los Angeles Times of his tune "Let the Bass Go," "I wanted a song with a lot of energy, that was high-paced, that could attract the kids, make them feel good about hearing it, and want to dance to it."

He added of his role in the movie, "I like the way my character looks, sounds ... I think I’m a great snail."

How much did Snoop Dogg get paid for WrestleMania?

Believe it or not, Snoop Dogg is actually a World Wrestling Entertainment Hall of Famer! He promotes events for WWE and has appeared in their video games and even competed in a few matches.

While his specific income from the brand isn't known, he revealed to Hot 97 that it actually doubled after he worked with one of their competitors, All Elite Wrestling (AEW).

Below, enjoy Snoop Dogg taking a page from Dwayne "The Rock" Johnson's playbook and delivering a People's Elbow to The Miz at WrestleMania 39. You're welcome.

How much did Snoop Dogg make from the Super Bowl?

Snoop Dogg, like every other Super Bowl Halftime Show performer, didn't get paid to perform his part of the iconic hip-hop set at the big game in 2022. That said, seeing him perform a full-on Crip walk at an NFL event was absolutely priceless.

Next, Find Out Jay-Z's Net Worth