Spirit Halloween Dings ‘SNL’ With “Irrelevant 50-Year-Old TV Show” Costume Following Season Premiere Sketch
Spirit Halloween is hitting back at Saturday Night Live, who aired a sketch poking fun at the costume store.
The Season 50 premiere of the NBC late-night sketch show featured a sketch that made light of the retail store that sells Halloween costumes throughout October.
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“We are great at raising things back from the dead,” read the post shared by the store on X, the micro-blogging digital platform formerly known as Twitter.
The post was accompanied by a photo of a costume honoring SNL, which they called an “Irrelevant 50-year-old TV show.” The costume’s packaging said it also includes “dated references, unknown cast members, and shrinking ratings.”
SNL’s Season 50 premiere, with guest host Jean Smart, featured a fake ad for Spirit Halloween, the costume store that pops up in vacant retail stores for the month of October.
“Times may be good on Wall Street, but on Main Street, communities are struggling,” SNL’s Heidi Gardner says in a voice-over. “Closed stores, shuttered businesses, empty parking lots… When hard times hit, it’s easy to feel like no one cares.”
The fake ad continued, “But help is on the way because when others leave, we show up.”
Spirit Halloween sets up shop in a vacant K-mart and revitalizes the building, welcoming customers “for six weeks and then bouncing.”
SNL’s Chloe Fineman then says, “We’re here providing vulnerable communities with the things they need most: Wigs that give you a rash, single-use fog machines, and costumes of famous characters tweaked just enough to avoid a lawsuit.”
The NBC show also parodied the Spirit Halloween employees and their short-term business.
Watch the full SNL Spirit Halloween video below.
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