What’s The Story? Why Now Was The Perfect Time For Oasis To Reunite
What started as a whisper soon became a cacophony. As the August Bank Holiday weekend approached the U.K. industry was abuzz with rumors that stadium dates had been booked and that the great divide between Noel and Liam Gallagher had been bridged. The following week (Aug. 27) Oasis released a statement saying that a truce had been reached and they would reunite. “The guns have fallen silent. The stars have aligned. The great wait is over,” they said.
But how did the stars align exactly? It’s the question that everyone wants the answer to and, as of publication, we’re no closer to knowing. Beyond the reveal that the band would reunite to play a string of U.K. stadiums in 2025, there has been silence: no tell-all interview, or dispatches on Liam’s unfiltered, often hilarious, X (formerly Twitter) profile. Following the announcement, Noel did get cornered while out shopping by a brazen youngster who asked why the pair had fallen out. “‘Cause he stole my teddy bear,” Noel replied coyly.
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Perhaps it’s purely for sentimental reasons. For years the pair fired insults at the other via the press. Liam took to calling Noel a “potato” and chiding his “cosmic pop” direction in his solo material. Noel gave as good as he got, saying that he didn’t listen to Liam’s solo material because “I can’t stand his voice” and dubbed the younger brother’s 2019 single “Shockwave” as “Shitwave.”
But eventually there was a softening. In a clip released alongside the 30th anniversary of Definitely Maybe, Noel made a point of praising his brother’s vocal performances on the record. Last spring, he laid down the gauntlet to Liam to get a reunion sorted and to stop the chatter: “He should get his people to call my people.” Seemingly, the call worked.
Post-COVID, the ‘90s have never been so popular. The decade’s aesthetic – baggy clothing, long hair, middle partings – has infiltrated TikTok videos, as has the sounds of the generation of musicians that made it big in the era. Reunion shows for the band’s contemporaries (and rivals) Blur and Pulp over the past two summers were attended by both Gen Z and their parents. Social media users have made spurious links between the selection of a Labour government in this year’s general election and that of Oasis’ return. In 1997, Tony Blair capitalized on the Britpop movement and his left-wing Labour government was elected in a landslide victory. Noel was later seen hobnobbing at No. 10 with the elites he once chided.
Liam, who remains a youth icon despite his 51 years, has seized the initiative. Earlier this summer, he celebrated Definitely Maybe’s 30th anniversary with a dedicated U.K. tour, playing the album in full. The tour was wildly successful earning rave reviews and stellar ticket sales; by the time he reached the run’s final show at Reading Festival on Aug. 25, he was teasing the incoming reunion announcement during the show.
The commercial opportunities for reuniting were likely overwhelming. Music industry expert Professor Jonathan Shalit estimated that the shows stand to generate ￡400 million in income for the group and promoters including SJM Concerts and Live Nation. Noel and Liam are expected to clear ￡50 million each after tax from these shows alone. Billboard Boxscore reported that a reunion world tour could “easily out-gross and out-sell the band’s entire touring history.”
The band have already collaborated with fashion brands Levi’s, Urban Outfitters and even Amazon for new merchandise drops. Streams of the band’s back catalog are on the rise following the news of their announcement. The possibility of getting a new demographic into the back catalog on DSPs will sweeten their existing power on physical media: a reissue of Definitely Maybe is set to go in at No.1 on the U.K. Albums Charts this week, toppling Sabrina Carpenter’s Short n’ Sweet.
There have been setbacks, however. Last year, Noel announced that he and publicist Sara McDonald, his partner since 2000 and the mother of two of his children, would be divorcing. Reports earlier this year said that Gallagher paid a settlement of ￡20 million to his former wife. She also took ownership of their ￡8 million-valued mansion in London.
There’s potentially another sizeable payday looming for Noel, the band’s chief songwriter. In 2025, the publishing rights for the band’s entire back catalog – including “Don’t Look Back In Anger” and “Wonderwall” – will reportedly revert back to his ownership.
In recent years, there’s been continued interest from record labels and investment firms such as Hipgnosis to acquire the rights to some of music’s most lucrative catalogs. Queen recently sold their rights for an eye-watering ￡1 billion, while Bruce Springsteen, Bob Dylan and Katy Perry have also landed sizeable sums for their work.
A 2025 reunion would no doubt act as a thrilling advert for the breadth and potential for these songs as they potentially go up for sale. The opportunity to boost streams of the catalog – where much of the income will be generated – through a renewed presence in the spotlight is a shrewd one. Liam, who did not contribute any songwriting credits until 2000’s “Little James,” will likely not benefit from such a sale.
Despite the excitement and opportunities, Oasis have found themselves at the center of a storm. The use of Ticketmaster’s controversial “in-demand” dynamic pricing model meant that fans paid substantially higher prices than expected, particularly after queuing on the site for hours for a chance to purchase. Some reported paying over ￡350 for a ticket that initially was priced at ￡135. It has drawn the ire of fans, industry and politicians, with the government and the consumer watchdog Competitions Market Authority said to be “urgently investigating” the practice. The band have since responded saying that they had no “awareness that dynamic pricing was going to be used.”
After 15 years of waiting, the reunion the world was waiting for finally happened. Can Messrs. Noel and Liam keep it together long enough for everyone to enjoy it? Definitely. Maybe…
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