Taylor and Usher Effect? Super Bowl LVIII sets record as most-watched telecast in TV history with 123.4 million viewers

CBS Sports’ presentation of Super Bowl LVIII on Sunday night that found the Kansas City Chiefs defeating the San Francisco 49ers, 25-22, in overtime was measured as the most-watched single telecast in American broadcast history with an average of 123.4 million viewers across all platforms, 120 million of that on CBS alone. Besides CBS, the other platforms included Paramount+, Nickelodeon, Univision and CBS Sports, Univision and the NFL digital properties. It was also the most-streamed Super Bowl in history, boasting a record-setting audience on Paramount+.

Viewership figures are based on Nielsen Fast National data and Adobe Analytics. Final Nielsen numbers will be available Tuesday.

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The numbers were up 7% over last year’s Super Bowl on Fox, which held the previous record of 115.1 million.

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