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Variety

Taylor Swift Enters Her Billionaire Era

Ellise Shafer
2 min read

Taylor Swift is feeling the gold rush.

As the pop star releases her latest re-recorded album, “1989 (Taylor’s Version),” Bloomberg reports that she has achieved billionaire status. According to a Bloomberg News analysis, Swift’s record-breaking Eras Tour catapulted her net worth to $1.1 billion.

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“Swift Inc. is essentially a multinational conglomerate with the world’s most devoted customer base, its most charismatic CEO and significant economic power,” the Bloomberg article states, estimating that her 53 U.S. tour dates this year added $4.3 billion to the country’s gross domestic product. According to the publication, the Eras Tour earned over $700 million in ticket sales for shows performed so far — and that’s not including profits from her box office-topping “Eras Tour” film or the international leg of her tour, which kicks off in South America next month.

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In fact, since Bloomberg has only deemed the singer a billionaire based on “assets and earnings that could be confirmed or traced from publicly disclosed figures,” her actual net worth is probably much higher. To calculate Swift’s new billionaire status, Bloomberg analyzed the value of her music catalog and five homes, as well as profits from music sales, streaming, concert tickets and merchandise. The estimation also took into account income tax, touring and travel costs and payment to her employees.

Swift is certainly riding a career high with the success of the Eras Tour and its accompanying concert film, which has made over $178 million, as well as a personal one thanks to a new romance with Kansas City Chiefs tight end Travis Kelce. And with the release of “1989 (Taylor’s Version)” on Friday, she just has two more re-records to go to fully own her masters: 2017’s “Reputation” and her debut self-titled.

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