Tito Double P Makes Billboard Album Charts Debut With ‘Incómodo’: ‘Wow, I’m So Honored’
A little over a year after Tito Double P made his maiden Billboard chart appearance as an artist, the corridos singer-songwriter bursts onto the album charts with Incómodo, his debut LP, bowing at No. 2 on the Top Latin Albums and Regional Mexican Albums charts. Plus, he secures a first entry on the all-genre Billboard 200, at No. 20 (all charts dated Sept. 7).
“Wow, I’m so honored to be debuting so high with my first album,” Tito Double P tells Billboard. “I didn’t expect this but I’m so grateful that the fans are embracing my project like this.”
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Incómodo, released on Peso Pluma’s Double P Records, checks in on all three charts with 26,000 equivalent album units earned in the U.S. in the tracking week of Aug. 23-29, according to Luminate.
“Peso really pushed Tito to take the leap from composer to artist,” George Prajin, Manager and co-founder Double P Records, tells Billboard. “He got him out of his comfort zone and Tito killed it. The whole album is a beautiful work of art, and we are really proud of him.”
“We are all very proud of Tito for releasing his first album especially because he started as a composer at Double P,” Peso Pluma adds. “He worked really hard to compile every track and it shows on the charts. Now he’s paving his new path.”
Streaming activity contributes most of the 21-track set’s first-week totals. That figure equals to 36.1 million official on-demand audio and video streams for its tracks. It registers the second-best weekly streaming count among regional Mexican albums for the tracking week, just behind Peso Pluma’s éxodo, with 42.6 million. (A negligible amount of activity for Incómodo stemmed from traditional sales and track-equivalent sales).
On Top Latin Albums, one unit equals one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.
Second-Highest Debut Week for a Regional Mexican Album in 2024: As Incómodo debuts with 26,000 units, it registers the second-largest opening week in terms of units for a regional Mexican album on Top Latin Albums in 2024, trailing only Iván Cornejo’s Mirada which debuted at the summit with 34,000 units on chart dated Aug. 3. Fair to add that while Peso Pluma’s éxodo logged 3,000 units in its first week (opened at No. 41 on Top Latin Albums in June with only one day of activity) the set generated 64,000 units in its second week.
Artist & Songwriter charts performance: Despite clocking a first entry -and top 10- on any Billboard albums chart, Tito Double P, born Roberto Laija, is no stranger to the charts. To date, April’s Billboard/Latin Artist on the Rise has scored nine career entries on Hot Latin Songs (dating back to his first visit in June 2023) including two top 10s, both team-ups with cousin Peso Pluma. Of those, one nearly missed the No. 1 slot: “La People II,” with Joel De La P as the song’s second collaborator, debuted and peaked at No. 2 in April.
Rewind to 2022, to when Tito Double P logged his first entry on any Billboard chart as songwriter for Peso Pluma. The global star’s wingman had proven himself a capable songwriter, penning songs like Peso’s breakthrough cut “El Belicón,” with Raúl Vega, that took him to his Billboard charts debut on Hot Latin Songs.
In sum, Tito Double P has managed 18 Hot Latin Songs visits as a songwriter, including the No. 4-peaking “PRC” by Peso Pluma and Natanael Cano (April 2023).
Hot Latin Songs Impact: As Incómodo sees its first chart impact, six tracks from the album light up the multi-metric Hot Latin Songs chart. In addition to the new arrivals, one previously released song has appeared on the tally, the album’s first single, “Linda,” with Netón Vega. The song pushes 25-18, for a total of seven simultaneous songs on the streaming-, airplay-, digital sales-blended chart.
“El Lokeron is one of my favorites!” Tito Double P adds. “It’s also one of the songs on the album with just me and it talks about all the crazy things we experience in life.”
Here’s a full recap of the album’s placement on Hot Latin Songs:
No. 11, “Dos Días,” with Peso Pluma (debut)
No.18, “Linda,” with Netón Vega (climbs from No. 25)
No. 34, “El Lokeron” (debut)
No. 39, “Primo,” with Natanael Cano (debut)
No. 42, “Ay Mamá,” with Grupo Frontera (debut)
No. 43, “5-7,” with Junior H (debut)
No. 46, “Chino,” with Netón Vega (debut)
All charts (dated Sept. 7, 2024) will update on Billboard.com tomorrow, Sept. 4 (a day later than usual due to the Labor Day holiday Sept. 2). For all chart news, you can follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.
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