Travis Kelce Feeds Brother Jason Cereal Like a Baby in New Clip

Since the days when star athletes regularly appeared on boxes of Wheaties, sports and cereal have gone hand in hand. So it should come as no surprise that NFL pros Travis and Jason Kelce are teaming up with General Mills to make the new Kelce Mix Cereal—and now there's a clip of the pair indulging in some brotherly hijinks on the set of the cereal's campaign shoot for fans who can't wait for a taste.

In the behind-the-scenes video (which is exclusive to People), 34-year-old Travis wears a t-shirt reading "Cereal Training Camp" and tries to feed 36-year-old Jason a spoonful of cereal.

You can see the video here. 

“I got the Honey Nut Cheerios choo choo train!” says the Kansas City Chiefs player.

Despite the fact that Jason is halfway through a giant Cheerio about to go headfirst down a slide, the Philadelphia Eagles alum manages to eat the cereal anyway.

This excerpt is part of General Mills’ Cereal Training Camp series, which will reportedly show Travis and Jason competing in a variety of cereal-themed challenges such as a “Cinnadust sprayer and the Lucky Charms Marshmallow Mission."

Related: Jason and Travis Kelce Are Reportedly Going to Star in a Commercial for Their Favorite Cereal in a ‘Full Circle’ Moment

Cereal lovers everywhere are looking forward to the September release of Kelce Mix Cereal, which will combine Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs. There will also be special boxes of Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs, and Honey Nut Cheerios released with "specific packaging to show the brothers’ stamp of approval." Boxes will have banners reading "Kelces' Pick" and feature a photo of Jason and Travis, and the backs will include Kelce-themed games (like a maze with caricatures of the football players).

Kelce Mix Cereal will be available for a limited time only.

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