Travis Kelce’s Sudden Rise to Fame Was Reportedly in the Works for a Long Time Prior to Taylor Swift Romance

Giovana Gelhoren

January 3, 2024 at 1:47 AM·2 min read

While the TikTok trend joking that Taylor Swift put her beau Travis Kelce on the map is far from true, we can all agree that the Kansas City Chiefs player’s stardom has grown astronomically in the past year. In addition to dating the world’s biggest pop star, Kelce also won his second Super Bowl, hosted Saturday Night Live for the very first time and reached a whole new audience with his podcast, New Heights with Jason and Travis Kelce.

In other words, 2023 was truly Kelce’s year. And while that’s all true, The New York Times is now peeling back the layers to sudden rise to stardom. According to the outlet, Kelce’s business managers, André and Aaron Eanes, are the hidden players behind it all.

More from SheKnows

Taylor Swift's New Year's Snapshot Hints at Just How Close She's Become With Brittany Mahomes

Per the outlet, the Eanes brothers concocted a “manicured business plan” long ago that included a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef, a trainer and four football agents. Together, Kelce’s team became the reason for all of his blossoming opportunities.

“People say to me, ‘Man, it’s been a crazy year,'” Aaron Eanes told NYT. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

Taylor Swift and Travis Kelce had a very romantic New Year's Eve. https://t.co/QE5h8otChr
— SheKnows (@SheKnows) January 1, 2024

And before anyone begins to think Swift was just another piece of the fame puzzle, the outlet quickly denied that their relationship with anything but organic. “We positioned Travis to be world-famous,” André Eanes told the outlet. “We didn’t know how it would happen, or when it would happen, or what would help push that further along. But it’s always been the thought in the back of our minds.”

Prior to the feature about Kelce’s secrets to fame, the internet couldn’t stop gushing over Kelce and Swift’s romantic New Year’s Eve celebrations together. According to one viral video, the pair was seen locking the new year with a kiss at a New Year’s Eve party in Kansas City. For the occasion, Swift wowed in a silver-spare minidress while Kelce wore a cool maroon suit.

Looks like Kelce’s luck won’t be running out anytime soon!

Before you go, click here to see all of the 2023 couples we never saw coming.