The Very Best of the 2022 Super Bowl Commercials
Oikos
For this year's spot, Oikos taps into that classic father-son rivalry dynamic, which is usually playful—that is, unless your dad is Deion Sanders.
Bud Light Seltzer
Devastated that this commercial takes us to the "Land of Loud Flavors" and not Flavortown, itself. Guy Fieri, as he always does, saves it.
BMW
BMW's teaser features Arnold Schwarzenegger as Zeus, god of the sky. More specifically, he controls the lightning... use context clues to figure out where this is going.
Captain Morgan
Chaos reigns in this absolutely absurd teaser from Captain Morgan, promoting a punch bowl that actually interacts with the game. This isn't a prototype, it's a real punch bowl that you could win. Total lunacy, and yet, you want one, don't you?
Rakuten
Ted Lasso's Hannah Waddingham is turning the u in futbol into a double-o and joining Rakuten for its first Super Bowl ad. (It's okay if you have to read that twice.) This is just the teaser, but there's at least one more laugh to expect when the full clip comes out.
Uber Eats
Just because you can get something delivered from Uber Eats doesn't mean you should, you know, eat it. The delivery and ride share service is teasing its ad with three spots featuring Gwyneth Paltrow, Trevor Noah, and American treasure Jennifer Coolidge.
Budweiser
Budweiser, you manipulative jerk. This year's installment, "A Clydesdale's Journey," brings in all the fixins: the beloved horse breed, the inclusion of a great dog, and a good reason to cry. Never change, Budweiser.
Lay's
Lay's is back at the Super Bowl after 17 years (seriously!) with a spot featuring the ageless Paul Rudd and the nearly ageless Seth Rogen. The commercial, titled "Golden Memories," taps into the notion that we all have beautiful memories attached to eating Lay's.
Flamin' Hot Doritos
Ahh—sss—push it. PUSH IT REAL GOOD.
For the new crossover chip, which combines the cheesy goodness of Doritos and the hotter than hell spice of Flamin' Hot Cheetos, the powers that be pulled fashioned Charlie Puth into a fox and Megan Thee Stallion into a songbird to introduce the snack.
Wallbox
Can Seth embrace electricity again, after getting struck by lightning? Well, that's what Wallbox hopes to answer in its new Super Bowl ad. (Until the official spot drops, please revisit this incredible sequence from Intervention where a woman claims to be allergic to energy, including electricity.)
Busch Beer
Ok, some Super Bowl ads are weird, so we'll let you suss this one out on your own.
Sam Adams
Yeah, the dog robot is cute, but anyone with any working knowledge of robots knows that they'll be our overlords soon enough. Depending on your state of mind, this Sam Adams spot is either feel good or truly apocalyptic. Drink up!
Chips, beer, and Guy Fieri round out the early teasers from this year's ads.