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Rolling Stone

Watch Stephen Colbert Attempt to Explain the ‘Memeification Of Kamala Harris’

Emily Zemler
1 min read
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Stephen Colbert on 'The Late Show.' - Credit: YouTube/The Late Show
Stephen Colbert on 'The Late Show.' - Credit: YouTube/The Late Show

The Internet is alive with the sound of Kamala Harris being turned into a thousand memes. While the younger generations are already tapped into the trend, the mainstream media has scrambled to explain to older people what exactly brat girl summer means and how it applies to the presidential election.

Stephen Colbert offered his own explanation on The Late Show last night, describing the so-called “memeification” of Vice President and Democratic candidate hopeful Harris. He called her the “meme candidate” thanks to her viral speeches.

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“Now the Internet is exploding with coconut memes and Kamala’s own website is getting on it with an error message that reads ‘This page exists in the context of all that came before it,'” Colbert said. “That’s a pretty good reference. That’s pretty good. But I would have gone with ‘This page Coco-not be found.'”

Colbert recounted the strong online reaction to Harris, including the many TikTok videos created about her and Charli XCX’s tweet saying “Kamala IS brat.”

“If you’re a little confused about this brat thing you’re not as confused as CNN,” Colbert said, playing a clip from the news network attempting to understand the meme and completely failing. “Nothing says ‘I’m hep to what’s hip’ like printing out a meme and putting on your reading glasses.”

Colbert added that, according to the news, he, unlike Jake Tapper, actually is brat. He danced to Charli XCX and threatened, “Your move, Tapper.”

The Late Show also aired a fake campaign ad from Harris, inspired by the memes and aimed at Donald Trump.

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