Billie Eilish’s ‘Hit Me Hard and Soft’ Has Arrived: Here’s Where Fans Can Buy Each Edition Online
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The wait is over. It’s been nearly three years since Billie Eilish dropped her sophomore album, Happier Than Ever. This spring, the Grammy- and Oscar-winning superstar has followed it up with her third LP, Hit Me Hard and Soft, now available to order online.
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“I feel like this album is me,” Eilish told Rolling Stone about Hit Me Hard and Soft in our May cover story. “It’s not a character. It feels like the When We All Fall Asleep, Where Do We Go? version of me. It feels like my youth and who I was as a kid.”
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Walmart Exclusive Gray Vinyl
$32.97
“My new album just came out everyone,” Eilish told a packed house at the Kia Forum for the American Express x Billie Eilish Hit Me Hard and Soft listening party in Los Angeles Thursday night, as the audience roared. “I’m so, so excited. I am so excited that you guys are here. This album was the most amazing process to create and I have never loved anything more. And I feel so incredibly proud of it and I feel very excited and nervous and scared.”
After briefly pausing for the crowd’s screaming, Eilish later added, “I just thank you all so much, and I love to see all your faces. And I am about to go over there and I’m going to press play, and I’m going to let the entire thing play front to back, and I’m not going to stop it.”
And that’s exactly what she did. While Eilish didn’t sing any of the tracks, fans heard the album’s new tunes for the first time at the arena-sized party — from “Lunch” to “The Greatest” — as Eilish occasionally danced around the floor and Finneas filmed with a camera.
Weeks before its release, fans could preorder Hit Me Hard and Soft online. And, importantly, Eilish made it a point to make sure each edition gets made as sustainably as possible — offering descriptions of the materials and what went into the vinyl, CD, and cassette (and the packaging) on her website.
Fans can order a copy of the digital album, as well as exclusive editions of Hit Me Hard and Soft on Eilish’s web shop, which includes an exclusive blue eco-mix vinyl record, a splatter-paint CD, the standard vinyl and CD, a cassette tape, plus an exclusive signed vinyl LP, which has already sold out online.
The vinyl editions feature “recyclable or recycled compounds and all packaging is made from recycled paper/boards,” reads a description on Eilish’s website. “The ink used is raw plant-based and water-based dispersion varnish. The sleeves are 100% recycled and re-usable.” The CD and cassette packaging, meanwhile, also skip the plastic.
Elsewhere, fans can also find exclusive vinyl editions online. Walmart has an exclusive gray vinyl edition, Urban Outfitters has a “milky white” LP, Target has an “eco-mix” yellow vinyl record with a poster, and Amazon has its own exclusive red vinyl LP. The splatter-paint CD is also available to order on Amazon.
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Amazon Exclusive Vinyl
$32.99
As for the album’s artwork, the cover shows Eilish submerged in a pool of water, which the star shot shortly after taking home a Song of the Year Grammy for “What Was I Made For?” from the Barbie soundtrack.
“If there’s one thing about me, it is I will put myself through hell and back for the shot,” Eilish told Rolling Stone’s Angie Martoccio about making the Hit Me Hard and Soft cover. “I’ve always been like that, and I will continue to be like that. A lot of my artwork is painful physically in a lot of ways, and I love it. Oh, my God, I live for it.”
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Walmart Exclusive Gray Vinyl
$32.97
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Amazon Exclusive Vinyl
$32.99
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Urban Outfitters Exclusive Milky White Vinyl
$42.98
BUY IT
Billie Eilish 'Hit Me Hard and Soft' LP
Target Exclusive Eco-Mix Yellow Vinyl
$34.99
BUY IT
Billie Eilish 'Hit Me Hard and Soft' CD
Splatter-Paint CD
$13.98
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Billie Eilish 'Hit Me Hard and Soft' CD
Standard Edition
$14
$13.98
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Billie Eilish 'Hit Me Hard and Soft'
MP3 Edition
$9.49
“Three years ago, on Happier Than Ever, one of her most vulnerable moments came in ‘My Future,’ where Eilish sang, ‘I’m in love with my future/Can’t wait to meet her.’ Her future self has turned out to be a real piece of work — everything the 19-year-old Billie could have hoped for,” Rob Sheffield wrote in Rolling Stone‘s album review. “Hit Me Hard and Soft makes you marvel at how far she’s traveled as a pop artiste. But it’s also a propitious omen that the greatest Billie is yet to come.”
Read Eilish’s complete Rolling Stone cover story now, and pick up Hit Me Hard and Soft in stores and online now.
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