Zendaya Wearing Ralph Lauren at Wimbledon Generated $3.6 Million in Media Exposure for the Brand

Zendaya’s recent outings in Ralph Lauren proved successful this year at The Championships, Wimbledon. The actress was among the many celebrities who watched the tennis tournament from the Polo Ralph Lauren suite. According to Launchmetrics, her appearance at the event generated $3.6 million in media impact value for the American brand. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)

Ralph Lauren has been an official sponsor and outfitter of The Championships since 2006. The brand dresses all chair umpires, line umpires, ball persons and grounds people working at the event.

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In 2024, Ralph Lauren invited celebrities like Pierce Brosnan, Leo Woodall, Tom Hiddleston, Glenn Close, Robin Wright and more to watch the tournament while wearing tailored pieces from the brand. In total, the American label generated $18.7 million in MIV from mentions alongside the tournament with Zendaya being its top placement.

Zendaya and Ralph Lauren have started working closer together this year. During a photo call for her latest movie, “Challengers,” in April, the actress wore a vintage Ralph Lauren tennis dress originally modeled by Cindy Crawford in 1992.

Zendaya is currently an ambassador for On Running and represents Louis Vuitton and Bulgari.

At Wimbledon, other luxury brands saw gains in media exposure, including Gucci, which received $4.8 million in MIV, and Rolex, which received $4.1 million.

The Championships, Wimbledon, ended on July 14, with Kate Middleton presenting the winner’s trophy to Carlos Alcaraz of Spain after his victory in the Men’s Singles Final against Novak Djokovic of Serbia. Middleton wore a purple dress by British brand Safiyaa, which also garnered $4.8 million in media exposure. In general, this year’s sporting event generated $873.1 million in MIV.

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