‘Bigger than the Super Bowl’: Americans are spending big on eclipse tourism

For those hoping to catch a glimpse of the total solar eclipse in April, there’s no shortage of options. Six Flags Over Texas is hosting a “Solar Coaster” viewing party. Holland America has a 22-day Solar Eclipse Cruise. And after filling up one path-of-totality flight, Delta Air Lines has added a second, promising unadulterated views from “extra-large” windows.

But almost everything is sold out.

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The total solar eclipse, which will be visible from more than a dozen states, is fueling a small spending boom across the nation. Hotels are booked, campgrounds are full and rental cars are nowhere to be found around the April 8 event. States including Arkansas and Indiana are expecting record-breaking travel and spending.

“This is likely going to be the single biggest tourism event we’ve ever had,” said Michael Pakko, an economist at the University of Arkansas at Little Rock, who is projecting a statewide windfall of $105 million. “Obviously, it’s going to be a short duration - a long weekend - but for that concentrated period of time, it’s going to be a very big deal.”

It’s also rare. A total solar eclipse - in which the moon completely covers the sun for a few minutes, creating a pitch-black “path of totality” - is a once-in-a-lifetime opportunity for many. It’s been 99 years since New York had one, and 218 years for Ohio. This time around, the path of totality will stretch from Texas to Maine, covering parts of several states, including Missouri, Kentucky and Pennsylvania, along the way.

The boost to those local economies could be significant. Texas, which is expected to get the biggest influx of visitors, could pocket $428 million in eclipse-related spending, according to Ray Perryman, an economist in Waco. Johnson County, Ind., is forecasting as much as $25 million in extra revenue, while Rochester, N.Y., expects about $10 million.

Americans emerged from the pandemic ready to shell out, especially for memorable experiences. The total solar eclipse is the ultimate example, with the next one being two decades away for most of the United States. In all, as many as 3.7 million people are expected to travel to the path of totality for the eclipse, according to estimates from geographer Michael Zeiler.

Robust consumer spending - which has continued despite high prices - has kept the economy chugging along at a time when many had feared a recession. Spending on international travel and live entertainment surged nearly 30 percent last year, five times the rate of overall spending growth, as Americans splurged on European vacations and Taylor Swift concerts. Eclipse travel is expected to fuel another mini spending boom.