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Jennifer Aniston and Brad Pitt had quite the reunion at Sunday nightās Screen Actors Guild Awards ā documented in a now-viral photo of the pair locking eyes backstage after both winning their respective categories.
Aniston won for best female actor in a drama series (Apple TV-Plusā āThe Morning Showā), while Pitt got male actor in a supporting role (āOnce Upon A Time Hollywoodā).
It was the first time in over a decade that the former couple has been publicly photographed together ā and the fans went wild.
Thanks to the unexpectedly viral nature of the photo via TV, digital and print news platforms ā as well as social media ā the reunion pic scored an impressive $19.5 million in equivalent brand value, according to Apex Marketing Group, a marketing analytics firm.
āThis was earned media that neither paid for,ā Apex Marketing Group President Eric Smallwood told Yahoo Finance.
Celebrities and fans alike commented and shared the picture across a variety of channels ā and the mayhem was real as Pitt, Aniston loyalists reminisced on the photoās nostalgia.
"For the short amount of time span and the the lack of buzz and coverage around the [SAG Awards] broadcast itself, this really catapulted very nicely in terms of a viral exposures,ā Smallwood added.
The SAG Awards, which honor both film and television, is voted on by members of the main acting union and is typically the more muted award show ā especially compared to both the Golden Globes and the Academy Awards.
āParasiteā eyes historic repeat at Oscars
The South Korean comedy-thriller āParasiteā made history as the first foreign-language film to win best performance by a cast in a motion picture at the SAG awards ā setting the stage for the 2020 Oscars.
The film has brought in an estimated $28.5 million domestically and $143.3 million worldwide, according to Box Office Mojo. Those numbers are only expected to grow as interest surrounding the film continues to gain momentum.
If āParasiteā were to win best picture at this yearās Oscars, itād be the first non-English-language film to ever win the title. Currently, itās the Academy's first-ever Korean best picture nominee.
It will face some fierce competition with buzzy films like Netflixās āThe Irishmanā (NFLX), Warner Bros.ā āJokerā (T), Universal Picturesā ā1917ā (CMCSA) and Columbia Pictureās āOne Upon A Time in Hollywoodā (SNE) all receiving the most nominations.
The 92nd Academy Awards will air live February 9th on ABC.
Alexandra Canal is a Producer at Yahoo Finance. Follow her on Twitter @alliecanal8193
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