Keri Hilson Says She Waited Nearly A Decade To Secure A Publishing Deal ā āI Knew What A Deal Blowing Up Looked Likeā
Keri Hilson held out on a publishing deal for nearly 10 years.
During the āR&B Money Podcast,ā the songwriter and singer shed light on the early stages of her career. She recalled refusing proposals from major music labels that were actively seeking to sign her for a publishing deal.
At the time, she had several singles making the rounds on radio.
āI waited almost a decade to do a publishing dealā¦ I donāt remember what year I did that, but I know it was a lot of offers for a long timeā¦,ā Hilson said on the āR&B Moneyā podcast. āFrom the first check to the time when it was about that, maybe eight or nine years, I waited, I stacked up, I had singles on the radio stacked up.ā
She continued, āāCause everybody kept saying there was a thing about having records in the pipeline, and thatās when publishing companies are interested in you. I was like, āWell, let me see what they do when I got āem on the radio.'ā
During her season of waiting, Hilson was steadily increasing her business acumen and expanding her connections in the industry.
āYou remember the Donald Passman book? āAll You Need to Know About the Music Business,'ā she shared. āBetween that and the relationships that I had cultivated over those years, I would ask questions, I would research, I would look it up. I knew I wanted to be really, really wise with these permanent decisions ācause I knew what a deal blowing up looked like. So, I didnāt wanna be there again.ā
She added, āI think the way that circumstances were lined up, lining up for me ā no, let me not even say that, ācause that sounds passive ā the way that I was lining sh-t up and hustling this sh-t out was providing me the means to be able to wait, to hold out.ā
Hilsonās patience would pay off in 2004. She signed a publishing deal with Universal Music Publishing Group, according to Reuters. Two years later, Hilson would then join Timbalandās Mosley Music Group in 2006.
Her first album, āIn a Perfect World,ā would eventually be released in 2009. Hilson claims she had been āshelvedā for four years before the album was officially made available because she had to āwait my turn,ā per Rated R&B. It also gave her time to focus on her songwriting.
The album, which contains hit singles āKnock You Downā and āTurninā Me Onā would go on to debut at No. 4 on the Billboard 200 and sold 411,000 copies after 19 weeks, per Reuters.