Master P and Snoop Dogg believe Walmart And Post Foods are stifling the success of their cereal venture.

In a press conference held on Feb. 6, it was revealed the rappers-turned-businessmen have filed a lawsuit as a result of their belief that the “industry giants” allegedly colluded to impact Broadus Foods’ Snoop Cereal’s visibility on store shelves, a press release mentions. Several alleged grievances were mentioned including a breach of the implied covenant of good faith dealing, breach of contract, fraud, negligent misrepresentation, collusion and conspiracy, and aiding and abetting an infringement, among others.

During the conference, a video displayed interested customers looking to purchase Snoop Cereal in Walmart stores. While navigating the cereal aisle, one customer who visited a Walmart in Long Beach, CA, Snoop Dogg’s hometown, discovered the brand was allegedly missing from the store shelves. Other snippets displayed customers with a similar discovery. After further questioning, a grocery employee at the Long Beach location stated they were out of stock. Another Walmart location had allegedly stored the product in the back room, not allowing store associates to pick it up and move it to store shelves. 

“It has no location,” an employee in the video mentioned, per reports.

In response to the videos and the alleged misconduct of their business deal, Master P stated during the press conference, “The injustice part comes from the lack of the opportunity, that was never given, to be successful. So we just saying we know that our product tastes great. We know that we can compete with any other products and brands, but when you hide something or hold it back or keep it in the back of the shelf, where do we get an opportunity?”

Snoop Dogg commented, “We coming back together to formulate a business to empower the youth, to show them how to do it, how you don’t have to have beef, violence, negativity, just create some products. All the products that aren’t mine that I don’t own are all in the front, easy to see, accessible, easy to buy, easy to find. It ain’t fair to me because I’m doing great business, and what me and P are trying to do is give an example, and if they ruin us, then there’s no way for an example.”

Another announcement states that Broadus Foods is allegedly being charged to buy back unsold store products. Attorney Ben Crump describes this action as an “insult on top of injury.”