Scandinavians Know How to Make Even 7-Eleven Sandwiches Chic

Photo credit: 7-Eleven

So 7-Eleven shops in Sweden recently gave their sandwiches a typically gorgeous Scandinavian design makeover. And holy mackerel, they actually made convenience store sandwiches look (gasp) stylish!

The packaging conveniently displays each sammie’s ingredients and basic nutritional information in a simple IKEA-esque font.

Just look at this pretty packaging!

Photo credit: 7-Eleven

Photo credit: 7-Eleven

Photo credit: 7-Eleven

By way of comparison, here’s a smattering of packaging from 7-Eleven stores in the United States:

Photo credit: 7-Eleven

Photo credit: 7-Eleven

Photo credit: Flickr/ShashiBellamkonda

Makes you kind of sad inside, right? Those Swedes are so cool with their neutrals—they let the fresh ingredients in the sandwiches pop—while our garish domestic packaging ends up competing with all the technicolor foodstuffs inside. Wah wah.

American 7-Eleven shops, perhaps you should take a note from Sweden’s book and give your packaging an update. Pretty please! Oh, and stop selling Diet Coke Cherry Slurpees.

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