18 Black-Owned Beauty Brands That'll Make You Want to Shop Right Now

As African American women, it's sometimes difficult to trust the array of beauty products on the market. While there are some definite wins (pigmented eye shadows, nude lipsticks, sunscreen, and satin hair bonnets anyone?) when it comes to truly knowing what's best for the varied textures of our hair and our diverse skin shades, it's normal to have questions. So when in doubt, consider trying products created by those who know exactly what you're going through. Yes, we're talking about beauty products for Black women, made by Black women. If you need an idea of where to start, we've got an assortment of Black-owned makeup brand suggestions that market high-quality (often natural and organic) items from shampoo for 4c hair to pretty palettes that make great holiday gifts.