29 TikTok Viral Beauty Products You Can Find at CVS
Get high-end beauty products and accessories for less with these great finds.
TikTok, the social media app that took the world by storm during the pandemic, has churned out hundreds of thousands of viral products in the last three years. From skincare to wellness, to hair products and more, the trends keep coming everyday. It can be tough to keep up—especially when you’re on a budget.
Fortunately, there are ways to keep up with the latest trends without breaking the bank. One way is to shop at your local pharmacy, CVS, which can save you big bucks. CVS carries some of the latest trends and many ‘drugstore dupes’ that have also gone viral for their value.
Whether you’re looking for the latest hair accessory, a similar product to Supergoop, or the mascara everyone keeps TikToking about, we’ve put together a list of the best ones to shop online.
Here at Parade.com, we're all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned.
Best Viral TikTok Beauty Products at CVS
L'Oreal Paris Telescopic Lift Washable Makeup Mascara, $10.49 at CVS
ICYMI, beauty influencer Mikayla Nogueira put this new mascara by L’Oreal on the map after a bit of controversy. Her lashes looked so good that people couldn’t stop talking about it—perhaps, too good. In fact, the debate brought Jeffree Star, a YouTube makeup artist who took a long hiatus on reviewing products, back into the picture. If you’re dying to try it out for yourself, CVS has you covered.
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e.l.f. Halo Glow Liquid Filter, $14.99 at CVS
Charlotte Tilbury nearly broke the internet after its Hollywood Flawless Filter Foundation started to rise to fame, thanks to popular TikTokers like Alix Earle. e.l.f.’s Halo Glow Liquid Filter is just as good, according to TikTok, and $35 cheaper at just $14.99.
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Revlon ColorStay Lipliner, $12.49 at CVS
This Lipliner from iconic beauty brand Revlon has racked up plenty of raving reviews and has been featured in hundreds of “how-to get the perfect lip combo” videos. It comes in a variety of colors for every complexion and fits nearly any budget at $12.49.
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KISS imPRESS Press-On Falsies Eyelash Clusters Kit, $16.99 at CVS
These KISS Falsies flew off the shelves after several TikTok reviews went viral. Fans love that they don’t require glue to put them on and how easy they were to apply.
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e.l.f. Power Grip Primer, 0.811 OZ, $10 at CVS
If TikTok is good for anything, it’s good for finding affordable makeup options that are just as good quality as more expensive brands. This e.l.f. Power Grip Primer is famous for being just as good as the Milk Hydro Grip Hydrating Makeup Primer for $26 cheaper. This gel-based primer locks makeup in to last all day by moisturizing, prepping, and smoothing skin.
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NYX Professional Makeup The Brow Glue, $8.59 at CVS
TikTok swears by NYX Brow Glue with nearly 7 million users watching NYX’s viral how-to video. Furthermore, the commenters praised its quality and for a good reason. This Brow Glue seriously holds it together throughout the day. It’s available in tinted and clear, so you can have your pick at what works best for you.
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La Roche-Posay Effaclar Duo Dual Action Acne Treatment for Acne-Prone Skin with Benzoyl Peroxide, $20.99 at CVS
@DermDoctor on TikTok announced that this acne treatment is “totally worth the hype” based on its ingredients which garnered over 6.4 million views. It works well as a spot treatment, but it can also be used on your whole face once a day to help get rid of any acne. It’s especially good for treating blackheads and whiteheads without being too harsh on your skin.
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CeraVe Moisturizing Cream with Pump, Face & Body Moisturizer for Dry Skin with Hyaluronic Acid and Ceramides, 16 OZ, $19.99 at CVS
If you were on TikTok in 2020, you definitely remember the hype CeraVe received thanks to Skincare by Hyram. These moisturizers are some of the best clean products for dry, sensitive skin. If you’re looking to restock your supply or find something to help hydrate skin as the weather gets warmer, this CeraVe moisturizer is a great option.
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Native Vegan, Silicone, Paraben & Sulfate Free Shampoo, 16.5 OZ, $9.99 at CVS
Serial shoppers were obsessed with Native’s new hair care and body line, and TikTok heard all about it. It keeps hair soft and smelling delish after each wash, and since it’s silicone, paraben, and sulfate-free, it’s one of the better haircare options on the shelves.
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Method Body Wash, 18 OZ, $8.69 at CVS
Every time a new fragrance hits the shelves, TikTok goes wild. All thanks to Kourtney Kardashian’s daughter, Penelope, who routinely posts hauls and shower aesthetic videos that feature Method. Grab ‘Pure Peace’ if you want to channel your inner Kardashian, but all of the variations are just as good.
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OPI Nail Lacquer Funny Bunny, $11.49 at CVS
Funny Bunny from OPI was popular long before TikTok was around, but Hailey Bieber revealed that it was part of her go-to nail routine last summer. Bieber’s chrome nail obsession took TikTok by storm and requires a layer or two of OPI’s Funny Bunny topped with a chrome polish. It’s a classic, sophisticated color that will complement all year long.
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e.l.f. Suntouchable! Whoa Glow SPF 30 Sunbeam, 1.69 OZ, $15.00 at CVS
We love Supergoop. What we don’t love, however, is the price. You can score the perfect sunscreen from e.l.f. instead. The Suntouchable! Whoa Glow works just as well on skin according to TikTok, though it has a slightly lower SPF.
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Scunci No Slip Grip Jaw Clips, $5.19 at CVS
Jaw clips, also known as claw clips, are back in style. Popular in the 1990s, TikTok brought these hair accessories back in a major way. Grab this two-pack for a bit of variety and help spice up your hair routine each week. There are plenty of ways to wear them, and thanks to TikTok you’ll have no issue finding new ideas.
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Plum Beauty Travel Size Rose Quartz Gua Sha Sculpting Stone, $10.99 at CVS
Gua sha is the latest wellness and skincare trend. It involves a tool, like this Sculpting Stone, that will repeatedly scrape the skin at specific points to stimulate blood and energy flow. This should relieve tension, puffiness, and inflammation in the face and body. It’s the perfect way to unwind after a long day or get the blood flowing post-morning shower. Grab this Gua sha and head to TikTok for a tutorial on the best ways to use it.
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Urban Hydration Aloe Vera Gel Facial Mask, 6.7 OZ, $9.99 at CVS
Singer, actress, and advocate, Selena Gomez, used this Aloe Vera Gel Facial Mask that she bought at CVS in a TikTok skincare video in 2022. Selena is the queen of glowy looks, so we should follow her lead on this one. This facial mask is lightweight and great for oily and eczema-prone skin as it will leave you with a hydrated glow.
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Billie Women's Razor Kit with Magnetic Holder, 1 Handle + 2 x 5-Blade Refills, $11.99 at CVS
Billie razors are some of the cutest on the market—and TikTok agrees. This kit comes with a handle, two blade refills, and a magnetic holder for a convenient place to store in your shower.
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Kitsch Satin Heatless Curling Set, $17.99 at CVS
Heat on hair is out, but heatless curls are in. This Satin Heatless Curling Set from Kitsch is exactly what you need to follow along with these heatless hair tutorials on TikTok. You’ll wake up in the morning with frizz-free curls that will look so good, you may never use heat on your hair again.
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Conair No Dent Soft Touch Clips, $8.29 at CVS
Get Ready With Me (#GRWM) videos would be nothing without crease-free clips to keep hair out of your face while you apply skincare and makeup. These Soft Touch Clips from Conair are the perfect, budget-friendly option so you can film your next video without having to fix crease marks from your other hair accessories.
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Bondi Sands Self Tanning Foam, 6.76 OZ, $26.49 at CVS
For the girls who love to tan—this one’s for you. TikTok’s self-claimed experts on tanning have spoken and they all love Bondi Sands. This self-tanning foam goes on smoothly with an application mitt and leaves you looking like you’ve spent the day at the beach. It also smells like coconuts and includes aloe in its formula for an even tan that keeps skin hydrated.
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Garnier SkinActive Micellar Cleansing Water All in 1 Cleanser & Waterproof Makeup Remover, $10.99 at CVS
Micellar Cleansing Water is becoming the go-to for removing makeup after a long night out, according to @DermDoctor on TikTok. There are plenty of varieties to choose from, but our favorite is this all-in-one cleanser and makeup remover. It’s gentle on the skin and can lift away dirt, grime, and makeup without irritation. It can even help remove the most stubborn makeup like waterproof mascara.
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Milani Conceal + Perfect Blur Out Powder Veil, $14.99 at CVS
Milani killed it with this Conceal + Perfect Blur Out Powder Veil that launched late last year. TikTok’s makeup gurus are obsessed with how well this product smooths their foundation to give it a flawless, picture-perfect appearance.
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Physicians Formula Mineral Wear Diamond Plumper, $8.99 at CVS
Microinfluencers on TikTok can’t say enough nice things about this Diamond Plumper from Physicians Formula. Users love how shiny the gloss is, and while it doesn’t pump as well as other more expensive brands, many say this is their favorite lip gloss for everyday wear. For under $10, you really can’t go wrong.
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Aquaphor Healing Balm Stick for Immediate Relief, Skin Protectant, 0.65 OZ, $13.49 at CVS
Have you heard of slugging? Thanks to TikTok, you probably have. Some of TikTok’s most popular Dermatologist creators have backed the trend, noting Aquaphor and Vaseline as some of the best options to keep skin hydrated without overly clogging pores. Grab one of these Healing Balm Sticks to keep the application process as mess-free as possible.
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GSQ by GLAMSQUAD Scalp Massager, $9.29 at CVS
Scalp care is all the rage now after such a chilly winter. You can pair this Scalp Massager from Glamsquad with hair oil to help stimulate hair growth and rehydrate dry spots with dry hair, or use it in the shower to help evenly distribute the product. TikTok has some of the best tips for using a scalp massager, so be sure to check them out once you buy.
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Liquid I.V. Hydration Multiplier Electrolyte Drink Mix Packets, 6 CT, $13.79 at CVS
No one likes a hangover. Liquid IV gained popularity on TikTok because one packet is equivalent to drinking 2-3 bottles of water. It’s packed with electrolytes to help revive you after a long night of drinking or even a long day under the hot sun. It comes in several flavors like Lemon Lime, Acai Berry, and Watermelon among others.
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Revlon Illuminance Skin-Caring Foundation, $17.99 at CVS
Some of TikTok’s most relatable makeup artists are raving about Revlon’s Illuminance Skin-Caring Foundation. Revlon’s foundation offers the benefits of makeup and skincare in one, as it’s packed with 5% Squalane and Hyaluronic Acid to help hydrate skin while wearing it.
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L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage, $14.79 at CVS
Finding the right shade of foundation is more difficult than it should be. L’Oreal’s True Match Foundation is formulated with up to six pigments for a precise match, with most women finding the right shade. This TikToker is no exception–look how flawless her skin looks!
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NYX Professional Makeup Smooth Whip Matte Lip Cream, $7.99 at CVS
If you love the look of a matte lip but hate how dry you feel after a long day of wearing it, this NYX Whip Matte Lip Cream is for you according to TikTok. It nourishes lips all day with shea and coconut butter to keep moisture locked inside while showing off a well-pigmented color.
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CoverGirl Clean Invisible Loose Setting Powder, $8.99 at CVS
This Loose Setting Powder from CoverGirl is the best way to end a makeup session. It hides any oil and shine and leaves skin flawlessly airbrushed. CoverGirl made this with all-new talc and fragrance-free formula and includes only 100% natural origin pigments and 15 essential ingredients. If you’re looking for clean beauty, this is it.
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Prices are accurate and items are in stock at the time of publishing.
