The 7 Best-Selling Beauty Products at Walmart

Sarah Morlock
·4 min read


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* These are Walmart’s 7 best-selling makeup and skincare products
* Each is popular with customers and makes a great addition to your arsenal
* Products include an eyebrow kit, moisturizer and concealers

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With hundreds of thousands of products, knowing the best options at Walmart may seem like an impossible task. Their wide range can make it feel like you’re never going to pick the ‘right one’ for you. Luckily, when it comes to the beauty department, things are about to become a little bit easier.

This list contains the 7 best-selling beauty products on Walmart’s shelves. From eyebrow kits and makeup sponges to mascara and clay masks, you can rest assured that everything on this list has the general public’s seal of approval. After all, when you find a hidden gem at the superstore, don’t you tell your friends to buy the exact same thing?

Take a look through this list and discover Walmart’s best makeup and skin care products.

1. e.l.f. Gel and Powder Eyebrow Duo Kit

Beautiful eyebrows are super in at the moment, which is why the e.l.f. Duo Kit is flying of the shelves. It gives you everything you need to create thicker, fuller and more defined eyebrows. The kit is available in 3 color options, light, medium and dark, and it comes with a double-sided taklon brush. The makeup is also vegan-friendly and cruelty free and is available for a minimal price.


Buy: e.l.f. Gel and Powder Eyebrow Duo Kit $3

2. NYX Professional Makeup HD Photogenic Concealer

Do you have discoloration and noticeable circles under your eyes? The NYX Professional Concealer is here to help. This effective concealer comes in an impressive number of shades to ensure one matches your skin tone. It colors up noticeable marks to leave your skin with a natural-looking appearance and flawless finish. The concealer is also emollient-rich and is easily applied, so you’re never left with the unwanted dry and cakey appearance that some concealers produce.


Buy: NYX Professional Makeup HD Photogenic Concealer $3.13

3. Real Techniques Miracle Complexion Makeup Blender Sponge

With its 3-in-1 function, the Real Techniques Makeup Sponge is a great addition to any makeup arsenal. The rounded sides are ideal for the larger parts of your face, while the precision tip makes covering imperfections and other small blemishes easily achievable. The versatile and latex-free sponge is ideal for use with liquid foundations and should be replaced about every 3 months for the best performance.


Buy: Real Techniques Miracle Complexion Sponge $4.88

4. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

A second concealer option, the Maybelline Instant Age Rewind Concealer does just what it says on the bottle. It’s available in 11 different colors, and it works to instantly cover up fine lines and dark circles around your eyes. It also helps lessen the appearance of puffiness and gives your skin a refreshed and radiant look.


Buy: Maybelline Instant Age Rewind Eraser Dark Circles $7.94

5. L’Oreal Paris Voluminous Lash Paradise Waterproof Mascara

If words like voluptuous and silky appeal when it comes to your lashes, this L’Oreal Waterproof Mascara might be right up your alley. The soft and wavy bristled brush creates lashes that are to die for. The majority of users agree this effect lasts for the whole day. Each of the 200+ bristles delivers greater volume and length to your lashes and gives your lashes a feathery, soft appearance, too.


Buy: L’Oreal Paris Voluminous Lash Paradise $8.97

6. L’Oreal Paris Pure Clay Mask Detox and Brighten

The L’Oreal Paris Pure Clay Mask is suitable for all skin types and delivers a treatment that captures the impurities from your skin. The result is a deeply cleaned face after only 10 minutes of use. The illuminating mask takes dull and lifeless skin and leaves it full of life and brighter than before. You’ll also find it helps even out skin tone, ensuring your skin looks its best.


Buy: L’Oreal Paris Pure Clay Mask $9.98

7. Neutrogena Hydro Boost Water Gel Moisturizer

Deliver the hydration your skin needs with the Neutrogena Hydro Boost Water Gel Moisturizer. This beauty treatment features an oil-free formula which is quickly absorbed by the skin to give you smooth, supple and hydrated skin throughout the day. The main ingredient in the gel is hyaluronic acid, which can absorb up to 1000 times its weight in water. This in turn gives your skin all the hydration it requires and leaves it looking noticeably refreshed.


Buy: Neutrogena Hydro Boost Water Gel Moisturizer $17.97

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