The 8 Best Luxury Bath Towels, According to VERANDA Editors
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When it comes to linen essentials, towels and sheets are equally important and challenging to perfect. There are so many options out there that sometimes it can feel like trying to find a needle in a haystack. To remove any guesswork from the buying process, we did the hard part for you by researching, testing, and combing through endless reviews of the best luxury bath towels on the market.
The towels we selected impressed us for various reasons: From perfect proportions and an ultra-plush feel to excellent personalization options and maximum absorbency, we tried to keep all the elements that are most important to you in mind. Whether you're using it to lay on the beach or wrapping yourself in one after a warm shower, towels are staples in our daily routines—so why not choose something that's a bit more elevated and chic? Below are the best luxury towels on the market, all tested and approved by VERANDA editors.
Sonoma Turkish Cotton Bath Towel
It makes sense that Serena & Lily's Sonoma Turkish Cotton Bath Towels are a fan favorite. Those who are devotees of the brand know that few towels feel as luxurious and plush, yet absorbent as these. The warm, heavy weight of the towel feels like a deep hug, making it perfect for cooler climates and long winter months.
What our editors say: "It's ultra soft to the touch, and I wouldn't hesitate to put in a guest suite," shares Executive Editor Ellen McGauley.
Sonoma Turkish Cotton Bath Towel
$48.00
Signature Bath Towel
There's been a buzz for years now about the magic of Weezie towels, so we had to test them out for ourselves to see what all the talk is really about.
It's all about the details for Weezie: The beautiful piping along the edge of the towel, the loop that allows for fuss-free hanging, and the vast selection of monogram options make the towels feel fresh and unique to other luxury offerings.
What our editors say: "I'm ready to buy a whole set! The only hold up is choosing which monogram style I want," says Art Director Julia Ludlam.
Signature Bath Towel
$64.00
Milagro Towels
Matouk's handcrafted linens have been the ultimate luxury for almost 100 years now, and we are happy to report that the product still lives up to the name. Matouk prioritized a plush, sophisticated feel and stuck to traditional details that the brand knows best. Made in Portugal, the Milagro is the definition of luxury when it comes to linens.
What our editors say: Mary Alice Russell, assistant style and market editor, says, "This is a classic towel done right."
Milagro Towels
matouk.com
$54.00
Super-Plush Bath Towel
On the heels of the linen brand's 10th anniversary, the luxury bedding and bath retailer has something else to celebrate when it comes to excellent quality. Our editors couldn't get enough of this ultra-plush towel option. Plus, the brand's bundle option makes it easy to buy a set as a graduation gift, for a newlywed couple or as a housewarming gift.
What our editors say: Managing Editor Amy Mitchell says she was impressed with the quality and size of the towels. She says, "Using these towels feels like being at a luxury hotel!"
Super-Plush Bath Towel
brooklinen.com
$87.97
Spa Towel
Spa-like is a term often used by those on the hunt for something truly luxurious, and the spa towel from Riley Home will truly make you feel as if you are visiting a luxury resort. This pick is perfect for those who live by the water or want a lightweight option for sweltering summer months.
What our editors say: Assistant Managing Editor Madoline Markham Koonce says, "It's not super thick, so it dries fast but it also absorbs water well," she shares.
Spa Towel
rileyhome.com
$15.00
Plush Bath Towel Set
Sometimes you just want a well-executed, high-quality towel that gets the job done. Boll and Branch's plush bath towel does that. Made out of exceptional organic cotton, this towel delivers on all fronts.
What our editors say: "The towel's excellent absorbency had me dried off quickly, and it didn't remain damp for too long after use," explains Associate Editor Sarah DiMarco.
Plush Bath Towel Set
$159.00
Frontgate Resort Collection Bath Towels
Frontgate is one of our go-to stops for just about everything, but the brand's bath towels just made it to the top of our list. This is a truly plush towel—and it has a price point you'll love.
What our editors say: Visual Director Kate Phillips fell in love with the ultra-plush feel and the fact that the towel absorbs quickly. She says, "It's large and so plush and soft! I can tell it's great quality."
Frontgate Resort Collection Bath Towels
frontgate.com
$39.60
Cloud Loom? Organic Towels
When you want high-quality, you don't have to sacrifice sustainability especially when you invest in a Coychi towel. Coyuchi, a word coming from the Aztec language, is connected to cotton in its purest, most natural state which is something the brand homes to emulate in their refined offerings.
What our editors say: Mary Alice Russell, assistant style and market editor, says, "These towels are thoughtfully crafted and utterly comfortable."
Cloud Loom? Organic Towels
coyuchi.com
$78.00
About Our Testing Process
For this test, VERANDA editors brought home towels to test and use as they would in their everyday life. Testers had about one week to use the towel before submitting their responses.
The editors were asked to share their thoughts on the towel, including what they loved and what they would change about it.
The towels used for this test were all white to make sure that color did not sway anyone's responses or thoughts.
Why Trust VERANDA
For more than 35 years, VERANDA has been the authority on extraordinary design, outdoor living, art and craft, entertaining, travel, and culture. Every product we feature is expertly curated by our discerning editors and industry experts. Through market research, experience, and rigorous product testing, we only give our stamp of approval to the very best.
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