Adidas Sportswear Teams Up With Moon Boot For Its First Collaboration
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For its first collaboration, Adidas Sportswear has teamed up with winter boot brand Moon Boot, resulting in several head-to-toe looks.
For this partnership, Adidas Sportswear and Moon Boot created a trio of low- and high-top looks, highlighted by the athletic brand’s acclaimed Boost midsole cushioning. With energy-returning midsoles underfoot, the brands explained via statement that the looks blend the “comfort of snow boots” with the “agility of running shoes.” The boots also feature water repellent technology in the outer material and the Adidas Torsion System in the soles for stability.
There are two low-top colorways, Bliss/Core Black and Core Black/Bliss, and two high-tops, Power Blue/Core Black and Core Black/Bliss. The low-tops retail for $200 and the high-tops come with a $220 price tag via Adidas.com. The pricing on Moonboot.com is $236 for the low-top and $260 for the high-top.
Aside from the footwear, the collaborative collection also features Moon Boot’s first apparel release, including a cropped and loose-fitting hoodie, a leggings and crop top set, parachute pants and more. The highlight, however, is the collegiate jacket, which the brands stated was inspired by “the nostalgia of American varsity fashion.” It was described as having an “oversized bomber shape” with a woven material base that incorporates a snow skirt around the waistline, and features graphics across the front and back.
The Adidas Sportswear x Moon Boot collection is available now via Adidas.com and Moonboot.com, as well as in stores and via the Adidas app.
“Adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection set out to offer,” Aimee Arana, Adidas Global general manager of sportswear and training, said in a statement. “The next-gen are all about tapping into functional fashion, and we want to help them do so with confidence and comfort. Working relentlessly with the Moon Boot team, this range of silhouettes can be paired together or worn separately to create playful looks with a sport meets style aesthetic for the colder season — we can’t wait to see it hit the streets.”
Alberto Zanatta, president of Moon Boot parent company Tecnica Group, added, “Both brands have a long history that have shaped them, and as Tecnica Group we continue to strive for the creation of innovative and unique products of high quality that can appeal to different kinds of customers. Entering the apparel realm for the first time is a significant milestone for Moon Boot and we are thrilled to be collaborating with Adidas Sportswear for this important opportunity.”
To showcase the collaboration, the brands tapped K-Pop group Babymonster and content creator and author Lena Mahfouf for a campaign.
Adidas Sportswear x Moon Boot Moonboost High Shoes
Adidas Sportswear x Moon Boot Moonboost High Shoes
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About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at [email protected].
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