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These Are the Best Places To Buy Air Jordans Online
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Few, if any piece of apparel has seen as much fame as Air Jordans. The sneaker line — masterminded by Michael Jordan and Nike — has produced some of the world’s most sought-after shoes, starting with 1984’s Jordan 1 OG, all the way through to the ongoing Travis Scott x Air Jordan releases.
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They’re some of the most coveted and stylish sneakers on the market, but there’s one catch: All this fame means Jordans can be hard to find. Searching for certain Jordan colorways and collabs is a full-time job for some sneakerheads, with dozens of retail and resell platforms all over the internet. Not all of them are worth buying from (or even legit at all), which is why we did the research and rounded up some of the best places to buy Jordans online.
Below, you’ll find details on how and when to score brand new Jordans when they drop. Further down are some of the best places to buy Jordans online if Nike and other retail websites don’t have what you’re looking for.
How & When to Buy New Jordan Releases (2024)
Most new releases from Nike arrive first on their website for immediate purchase, but some more coveted Jordan drops happen through Nike’s SNKRS app. This app can notify you when buzzy new Jordans are available for purchase, but you’ll often have to enter a SNKRS drawing for a chance to order the more highly-anticipated shoes.
One recent release we like is these Jordan 1s in Midnight Blue, available in most sizes, as of writing, on Nike.com here.
Less buzzy Jordan releases can be shopped now on Nike.com here.
Where to Buy Resale Jordans Online
If you couldn’t grab a certain pair of Jordans on Nike.com during their initial release — or you’re looking for a previous release that’s no longer in stock — there are plenty of options to buy resale Jordans. Below are some of the best places to buy Jordans online, including resale platforms for grail Jordans and reliable, non-Nike retailers for new Js.
Buy Jordans on Farfetch
By connecting customers with boutiques and smaller sellers, the e-commerce giant Farfetch offers a massive selection of new and resale items — including a huge swath of authentic Jordans. You’ll find everything from affordable, less-known colorways to grail-worthy releases like the Dior Jordans or even Eminem’s Jordan 4s. Everything is guaranteed authentic, and you can return most items within 14 days.
Buy Jordans on Stadium Goods
Stadium Goods is another great place to buy Jordans online, whether looking for new releases or authentic resale examples. They have a huge Jordan 1 collection, including the Retro OG Highs for just $414 and up (depending on your size) and the beloved UNC 1s.
Buy Jordans on Foot Locker
For a vast selection of brand-new Jordans, check out Foot Locker. The stalwart sneaker store still has one of the best selections of Jordans, ranging from new releases to classics.
Buy Jordans on StockX
If you want a specific pair of Jordans but can’t find them in stock anywhere, head to StockX. The resale platform has become a go-to for just about every sought-after sneaker, and all products are certified unused and authentic. For example, you can pick up the uber-popular Travis Scott Reverse Mocha Jordan 1s above for just over $1,200.
Buy Jordans on Dick’s Sporting Goods
Dick’s Sporting Goods is another good source for new Jordans, currently showing a few hundred-odd models available online. In our experience, you can also score some deals at Dick’s (although you might not find the most prestigious Jordans).
Buy Jordans on Amazon
It’s safe to say anything you need, want, and desire can be found on Amazon with a little digging. Even the Air Jordans aren’t above the retailer’s massive reach. While you won’t find vintage styles or rare collectibles, what you will find are those classic go-to silhouettes that never go out of style.
Buy Jordans on Finish Line
You won’t cop the latest drops or get insane discounts on Finish Line, but what they’re great at is having a range of styles to choose from. Miss a drop but you still want to find a pair to buy? Chances are they could have ended up here.
Brief History of Air Jordans
When the first Air Jordans debuted in 1984, they broke outside more traditional designs (basketball shoes up to this point were primarily white) and caused the NBA to react sharply. Early bold colorways were viewed as a distraction during the game and the NBA banned them, and imposed a $5,000 penalty on Michael Jordan each time he stepped on the court wearing them. Even in the face of backlash, Jordan continued to showcase the sneakers, an act of defiance that only added to the shoe’s value when they hit retail the following year.
“Before Jordan, sneakers were just for playing basketball. All of a sudden, sneakers became fashion and culture,” noted journalist and editor Roy S. Johnson in ESPN’s The Last Dance, a documentary that outlined the success of the basketball player and his rise to fame.
Since then, the shoes have become a symbol of determination and success for historians, basketball fans, stylish innovators, and athletes alike. From their original ‘85 debut which can still be found on eBay, to the updated Jordan 1 OGs and Jordan 1 Mids, the sneakers have defied the laws of time to become one of the most coveted shoes in all of history.
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