There's a Reason Marie Kondo Always Wears White Clothing

Want to Marie Kondo your life but not really interested in the whole throwing out or donating half of your belongings things? Put on some white clothes and call it a day.

You may have noticed the Queen of Decluttering always wears white. Like most things in Kondo's life, there's a measured reason behind the move: “It is part of my brand,” she explained in a 2015 interview with The New Yorker, “my image color. It is easy to recognize me.” Silvia Killingsworth, writer of the piece, also noted that she chooses to stick to white clothing — at least when she's on the job — because of "its association with cleanliness and tidiness." Brilliant, if you ask us.

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Now, if only wearing white clothes could magically inspire us to become tidiness gurus, too. Well, we won't knock it until we frock it. For now, we'll also start with these white porcelain food storage containers Kondo adores to usher in our Magical Year of Sprucing Up.