Avon apologizes for body-shaming women with ad saying, 'Dimples are cute on your face (not on your thighs)'
Beauty brand Avon has been called out for an advertising campaign which critics say shames women for having cellulite.
The advertisement for Naked Proof products was criticized by actress Jameela Jamil on social media.
The campaign features a woman laughing, alongside the message: “Dimples are cute on your face (not on your thighs).”
A second ad in the campaign reads, “Every body is beautiful,” but then contradicts that statement by highlighting products to “reduce cellulite, firm skin and soften stretch marks.”
The star of Good Place, who regularly uses her reach to encourage body positivity, called out the brand online and received support from other women around the world.
“Stop shaming women about age, gravity and cellulite,” she tweeted. “They’re inevitable, completely normal things.”
And yet EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at @Avon_UK certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to “fix”them, is to literally set us up for failure pic.twitter.com/78kqu3nHeE
— Jameela Jamil (@jameelajamil) January 19, 2019
Every body is beautiful, unless they have any “flaws” I guess. What a gross abuse of the body positive movement. I want you all to look out for this constant manipulation. Once you see it, you can’t unsee it. It’s everywhere. You are constantly being manipulated to self hate. pic.twitter.com/cUnV8N3lD8
— Jameela Jamil (@jameelajamil) January 19, 2019
“I want you all to look out for this constant manipulation,” she warned her followers.
Women chimed in to echo their disapproval of the ad.
The ensuing storm forced Avon to issue an apology to Jamil, which she accepted as “progress.”
THIS IS PROGRESS. Thank you @avoninsider for listening to us. ?? We deserve better. ??
A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 19, 2019 at 2:16pm PST
The actress also runs @i_weigh, a movement intended to help women to feel valuable and encourage body positivity. She regularly calls out body-shaming ads, detox teas and airbrushing.
Read more from Yahoo Lifestyle:
How to deal with body shaming like a boss, according to Melissa McCarthy
Ariel Winter responds to body-shaming troll accusing her of losing weight by taking drugs
Tess Holliday shuts down body shamers comparing her to a hippo
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