Barbour Celebrates 30 Years of the Liddesdale Quilt Jacket With a Dinner, Pop-up
LONDON — In Britain, there’s a Barbour for every occasion, come rain or shine.
On a wet Tuesday evening, Dame Margaret Barbour, the chairman of the British brand, drew in an intimate crowd to celebrate 30 years of the brand’s Liddesdale Quilt Jacket at the NoMad hotel in Covent Garden with a dinner in the Magistrate’s Ballroom, where the walls have been hand-painted with dusky clouds by the artist Claire Basler.
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She was accompanied to the dinner by her daughter, Helen Mary and Paul Wilkinson, Barbour Group’s commercial director.
A cocktail reception was held before the dinner with the attendance of David Gandy, dancer Eric Underwood, models Hugh Laughton-Scott and Richard Bideul and writer Raven Smith.
To commemorate the Liddesdale Quilt Jacket, Barbour has released a limited edition of the jacket in five different diamond quilt designs.
Over the road at the Covent Garden piazza, the brand has set up a quilted pop-up running until Oct. 13, which showcases the Liddesdale jacket.
At the pop-up, guests will also find the Liddesdale jacket reimagined by the likes of Sir Paul Smith, Ganni, Gandy and Roksanda using fabrics from Liddesdale jackets that are no longer in use.
Wilkinson has big plans for the brand’s quilted jackets.
“The celebration of our iconic quilted jackets showcases the brand’s longevity and commitment to craft, utilizing our heritage to remain relevant and propel us forward. The major global focus on this category allows us to tell our authentic brand story to consumers through large-scale global activations including the Covent Garden pop-up in our home market, alongside wider activity across Europe and Asia,” he said.
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